In the fast-paced beauty + wellbeing industry, minimizing risks and seizing opportunities require deep market insight. Kline + Company equips beauty marketers, retailers, and financial institutions with accurate market sizing, from a global scale down to individual niches.
Through in-depth market sizing, we assist in uncovering potential market opportunities, identifying threats, and discerning barriers to entry. This approach ensures a thorough grasp of market dynamics, enabling you to make informed decisions that drive business growth and minimize risk.
Understand target customers
Identify key competitors
Unveil trends and economic factors
Grasp the regulatory environment
In-Depth Market Sizing and Forecasting
Standard market data sources often lack the depth required to capture the full picture of market sizing, competitor intensity, and forecasting. We overcame this by performing deep market analysis grounded in years of historical market data and interviews with market players and beauty industry experts.
Client result
By leveraging these insights, one of our clients was able to gain a clear understanding of market forecasts, assessing both upside and downside market drivers within a segment.
Holistic Market Coverage: Consumer and Professional Segments
We cover the market across both consumer and professional segments, providing you with a complete view of where the greatest opportunities lie. This allows you to identify whether to align products with professional or consumer segments.
Client result
We helped a client identify the segment with the most significant growth potential, leading to the development of a tailored strategy for their target personas.
Multi-Channel Distribution Analysis
The rise in multiple distribution channels may pose a challenge. Our analysis encompasses a variety of point-of-sale options across both offline and online sources, pinpointing which channels are driving market disruption and where investment is most effective.
Client result
This insight enabled a client to invest strategically and position themselves as leaders in the emerging channels, ensuring that they remained competitive
