Professional Experience:
Selina Eggenton is Vice President, Global Marketing at Kline & Company, where she leads the firm’s global marketing function and team, spanning go-to-market, growth marketing and operations, digital, SEO, and creative. She is responsible for shaping and delivering marketing strategy that drives growth, strengthens brand positioning, and supports commercial performance. With over 20 years’ experience, she specializes in building high-performing teams and translating market insight into effective, data-driven marketing programmes.
Practice Leadership and Focus Areas
Selina partners across Kline’s Chemicals, Beauty, Energy, and Food & Nutrition sectors to align marketing with business priorities and client needs. Her team supports initiatives including market entry, growth strategy, and integrated go-to-market programmes, helping clients and internal stakeholders enhance visibility, engagement, and commercial impact. She oversees the development and execution of global marketing programmes that enable sector growth and strengthen client relationships.
Thought Leadership and External Engagement
Selina contributes to advancing modern B2B marketing through a focus on data-driven strategy, customer-centricity, and commercial impact. She participates in professional networks and industry forums, sharing perspectives on marketing transformation, brand strategy, and global go-to-market approaches, supporting continued development within the marketing community.
Career Highlights
Selina has held senior marketing leadership roles across global organizations, leading transformation initiatives and building high-performing teams. Her experience includes delivering integrated marketing strategies, driving digital and brand transformation, and enabling commercial teams to improve market penetration and client acquisition, with a strong focus on measurable growth.