Our Professional Hair Care Intelligence Center picked up several interesting news stories ranging from skincare brands venturing into hair care to new and innovative product forms being introduced. Here are some that caught our attention the most:
1. Bobbi Brown Taps Into the Hair Care Arena
Bobbi Brown’s direct-to-consumer beauty company Jones Road has released its first-ever hair care product, Universal Hair Balm. It is an all-in-one lightweight styling cream to help increase shine, protect against heat damage, and fight frizz while strengthening, repairing, and conditioning the hair. Its main goal is to create a quick fix for consumers on-the-go to smooth away frizz and fly-aways, as well as create a preventative barrier against frizz when used on wet hair.
CATEGORY EXTENSION
2. K18 Expands With Two New Hair Care Items
K18 has released two new shampoos featuring patented technology. Peptide Prep pH Maintenance Shampoo is a cleansing shampoo made from plant-derived surfactants, which gently break down and remove oil and dirt while protecting the hair’s natural moisture levels. Peptide Prep Detox Shampoo is a clarifying yet color-safe shampoo that washes out product build-up and preps the hair for maximum results.
| MAINTAINING HAIR HEALTH | SKINCARE-INSPIRED INGREDIENTS |
3. Sephora’s Top Skincare Brand esmi Enters the Hair World
esmi has debuted with five sulfate-free, vegan shampoo and conditioner combos, targeting moisture, scalp care, smoothing/frizz control, repair/conditioning, and thermal care—all in recyclable bottles. The ingredients are formulated to support the pH levels of the scalp, strengthen hair follicles, and hydrate strands while creating shine.
NEW MARKET ENTRY
4. Fabriq Creates Personalized Treatments With a Protein-Based Approach
Fabriq has released a range of in-salon treatments and at-home products using blends of proteins that work with the hair’s natural keratin. The new brand comes from the team behind two other established professional brands—KeraStraight and INNOluxe. The two in-salon treatments, Quick Fix and Reset, can be personalized to suit individual hair types. The aftercare range comprises two lines—Build and Hydrate—both encompassing a shampoo, conditioner, and mask.
NEW MARKET ENTRY
- Dr. Pelo Releases an Innovative Form of Dry Shampoo
Junivuni Hair & Scalp Wipes remove dirt and oil build-up on all hair types while helping alleviate hair loss and scalp-related problems, such as dandruff, thanks to its unique formula containing natural extracts. The wipes are designed to be a safe alternative to conventional shampoos and conditioners as they are portable and convenient for those on-the-go.
INNOVATIVE WATERLESS FORMAT
To track the latest news, product launches, and key trends please refer to our always-on platform, Professional Hair Care Intelligence Center. Powered by digital technology, it combines our unrivaled industry expertise in the professional hair care sector with highly curated, externally sourced content to provide you with essential knowledge in one place. To see it in action, please schedule a demo today.
