Cosmoprof Bologna returned with an in-person edition connecting more than 2700 exhibitors from 70 countries with over 220,000 visitors from 140 countries. Even the absence of Chinese and Taiwanese professionals due to the COVID-induced restrictions still in place in the countries could not shake these numbers.
All usual areas of the show were featured with special attention to massage, which is one of the most popular treatments in spas and beauty institutes globally. The brand-new World Massage Meeting held this year included training sessions and updates on the latest body techniques, confirming continued interest in wellness.
Sustainability in professional beauty remains front and center with many brands emphasizing their environment-friendly packaging and latest vegan product launches. Here is a quick round-up of what grabbed our attention the most:
1. Brands such as Davines, Insight, Rica, and Oway shined a spotlight on their key initiatives to reduce plastics in packaging. Oway is particularly famous for its glass packaging, while Insight packs its products in 100% recycled plastic. Davines’ booth was mostly made from wood, and the brand provided samples of its shampoo bars, which are popular among eco-conscious consumers.
2. Alfaparf Milano showcased Color Wear, its latest vegan demi-permanent color line. In addition to arginine-based patented technology, it offers 100 different shades and 360-degree tone-on-tone effects.
3. Vitality’s introduced its new Care & Style line, a collection of vegan hair care and styling products formulated with natural ingredients.
4.Maxxelle launched Sikha, a new brand featuring vegan hair care and color products for the young adult generation.
5. Faby, an Italy-based manufacturer of professional nail polishes featured as one of the top ten brands in our Professional Nail Care: Global Market Brief report, promoted its latest bio nail polish line.
6. Comfort Zone showcased Sun Soul, an antiaging sunscreen offering SPF protection in a variety of forms. The new line is advertised as skin and ocean conscious.
For a deep dive into key sustainability areas, including waste reduction, energy use, water conservation, packaging, and ingredients, consumer attitudes and perceptions around sustainability, as well as best practices from a broad spectrum of brands such as amika, Aveda, Babor, Kevin.Murphy, among others, please refer to our Sustainability in Professional Beauty report.
