Cosmoprof, one of the leading B2B trade shows in beauty, wrapped up its second annual show in Miami last week with an expanded show floor that grew by 10%, offering a truly global experience. From Brazil to Germany to South Korea, the event showcased a rich diversity of beauty products and innovations.
Premium Hair Care: Winning Channel Strategies
Dana Kreutzer, Project Manager in Kline’s Beauty and Wellbeing, delivered an insightful presentation titled “Behind the Growth: How Premium Hair Care Brands are Navigating Channel Strategies“, now available for download. She highlighted how brands such as Amika, Color WOW, IGK, Innersense, K18, Kérastase, and R+CO are outpacing competitors across diverse distribution channels and what strategies fuel growth.
One standout: K18 which saw exceptional growth—200% in e-commerce, 100% in salons, and 300% in brick-and-mortar in 2023—thanks to its biotech-driven products and savvy use of social media to educate both consumers and stylists.
Source: Kline’s Behind the Growth: How Premium Hair Care Brands are Navigating Channel Strategies presentation based on full-year 2023 performance from Kline’s Professional Hair Care Market Insights and Data
AI and Digital Transformation in Beauty
Other education sessions at Cosmoprof Miami provided valuable insights on building brands digitally, mastering influencer strategies, and ensuring retail success beyond launch. A key takeaway was the growing role of AI in crafting more consumer-centric business models—a shift that will continue to shape how beauty brands connect with their audience.
Longevity: A Defining Beauty Trend
A standout trend from this year’s Cosmoprof Miami was the concept of longevity and age-defying beauty, aligning with Kline’s latest complimentary report on “Top Trends to Watch in Beauty and Wellbeing for 2025 and Beyond.” Some of the brands that tapped into this trend are:
- Faeves by Céleste introduced the Revitalizing LED Yoga Mat, merging wellness with beauty innovation.
- Metamorphosis showcased a red light therapy and microcurrent device for facial contouring.
- Ember Wellness, featured in the Discover Beauty area, launched serum body bars and skin-lifting tools, emphasizing the demand for non-invasive, holistic beauty treatments—aligning with Kline’s forecast for beauty that lasts, inside and out.
Overall, Cosmoprof Miami showcased the beauty industry’s ongoing evolution, highlighting innovations and trends that reflect the future of beauty: sustainable, science-driven, and deeply personalized. To navigate these shifts and seize new opportunities, explore how our market intelligence and advisory solutions can drive your growth in today’s fast-paced beauty and wellbeing industry.
[Pictured, left to right, Carrie
