Digital Innovation
Underpinned by 63 years of industry expertise, Kline can be relied upon to help scope and deliver any analytics solution.
No Data Found
- 360 Degrees of Beauty
Get the full picture of the beauty and wellbeing market
- Win with data-driven insight
Strategize using insight based on cutting-edge forecasting technology
- Improve your portfolio
Tailor launches and innovate existing products to meet demand.
- Target
Identify your audience and keep up-to-date on their needs
CONSUMER BEHAVIOUR
- Consumer surveys to understand the reasons for trends
- Consumer Attitudes Towards Beauty Products
- Consumer Attitudes Towards Hot Topics
- Future Beauty Purchasing Intent
CONSUMER SENTIMENT & INTENT
- Social listening determining attitudes toward hot topics
- Ingredient Prevalence, Sentiment & Pricing
- Category Trends (e.g. Hair Protection, Curl Care etc)
- Product Prevalence, Sentiment & Pricing
KLINE PROPRIETARY DATA
- Researched market data from Kline’s industry experts
- Kline Pro Salon Data
- Total Beauty Market Category Data
- Expert Industry Interviews
CLIENT INTERNAL DATA & TOOLS
- CLIENT datasets to size product portfolio opportunity
- Nielsen & IRI Product Level Sales, Kantar Panel, Mintel
- Marketing & Advertising Spend
- Expert Interviews (Category, Brand, CMI, Digital, Analytics)
INDUSTRY INFORMATION
- Data on retailers, innovation & business upkeep
- Registered Haircare Businesses/Stores
- Patents & Trademark Applications
- Commercial Renting Price, Business Overheads
DEMOGRAPHIC MAKEUP
- Makeup of society & their beauty purchasing patterns
- Gender, Age & Ethnicity
- Income Thresholds
- Tribe of society
ECONOMIC INDICATORS
- Data on the health of the economy
- Gross Domestic Product
- Consumer Purchasing Power, Disposable Income
- Inflation, Commodity Prices, Oil Prices
SOCIAL METRICS
- How consumer attitudes are reflecting on societal trends
- Shopper Footfall
- Consumer Confidence
- Social Recovery Indices
We detect even the weakest signals with Real-Time NLP Social Data. It allows us to capture small shifts in consumer sentiments and opinions via social listening that will result in future category changes.
Industry experts then further inform and validate the forecast prediction to ensure robust results.
New & improved forecast
Our market reports and key indicator forecasts (Economy Drivers, Consumer Index etc) make up the foundation of our category and segment data to ensure accurate and robust forecasts .
Predicting future demand
