Kline Innovation – Case Study

USE CASE | Grey Tribe

The Problem

To identify and quantify the opportunity within the ‘grey pride’ tribe trend space:

  1. Consumer cohorts aligned to ‘grey pride’
  2. Motivation, sentiment and influence on consumers
  3. Value opportunity of the trend
  4. Early trend signal detection and future prediction
The Outcome

The Trend Predictor Tool is used across teams, informing decisions on:

  1. Portfolio management
  2. Product innovation
  3. Marketing strategy
  4. Mergers and acquisitions
The Result

Directly using the Trend Predictor Tool, the client acquired two start-up companies operating within the ‘grey pride’ trend to capture market share in this quickly growing consumer segment.

How we did it

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