USE CASE | Grey Tribe
The Problem
To identify and quantify the opportunity within the ‘grey pride’ tribe trend space:
- Consumer cohorts aligned to ‘grey pride’
- Motivation, sentiment and influence on consumers
- Value opportunity of the trend
- Early trend signal detection and future prediction
The Outcome
The Trend Predictor Tool is used across teams, informing decisions on:
- Portfolio management
- Product innovation
- Marketing strategy
- Mergers and acquisitions
The Result
Directly using the Trend Predictor Tool, the client acquired two start-up companies operating within the ‘grey pride’ trend to capture market share in this quickly growing consumer segment.
How we did it
Leverage the power of Kline for your business.
