Understanding the evolving attitudes and usage preferences of a broad spectrum of end users is crucial for success in the beauty and wellbeing industry. As a component of their expansion strategy and due diligence efforts, Kline + Company aids strategic and financial investors in evaluating the brand perception and awareness of a particular target. This approach provides a nuanced view of the sentiments shaping the market
Through customized end-user insights, beauty and wellbeing players can better refine their products, services, and marketing strategies to effectively meet the unique needs of diverse market segments.
Identify consumers' attitudes and usage preferences
Understand hair stylists' key challenges and motivations
Assess the needs of skin care physicians/ dermatologists
Assess brand awareness and brand perception
Global Reach for Comprehensive Insights
Client Result
A hair care client partnered
with Kline + Company to assess
the perception of their products
among stylists and consumers.
This survey revealed
opportunities to enhance
product effectiveness, as valued
by stylists, as well as to adjust
pricing strategies based on
consumer feedback, guiding the
client’s strategic decisions.
Qualitative + Quantitative Research
Client Result
Using a mix of qualitative and quantitative methods, Kline + Company segmented survey respondents into various personas and mapped out the complete customer journey. This approach provided the client with a clear view of their target audience’s behaviors and preferences, supporting more tailored marketing strategies.
Tailored Survey Design
Client Result
Faced with multiple initiatives, a
client relied on Kline +
Company’s expertise in survey
design to address their diverse
needs, ensuring that each
element of the survey delivered
valuable insights.
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