The professional hair care industry, particularly the salon channel, has experienced a downturn in recent years. While U.S. salon revenues declined by over 5% in 2024, salons and independent stylists remain essential partners for brands, accounting for more than 60% of the global professional product sales, according to our latest data.

This webinar takes a close look at the evolving purchasing behaviors of salons, independent stylists, and their clients, while spotlighting the brands that continue to thrive despite ongoing challenges.

Join us as we explore three critical questions:

1. Is price the primary driver behind product choices?
2. What sets high-performing brands apart in today’s landscape?
3. Where should you allocate your marketing budget to maximize impact?