Chart a winning path to growth
Kline’s mission is to provide highly accurate category and channel forecasts that unlock high growth opportunities for CMI, finance and product teams. By decoding consumer, macro economic and industry specific dynamics on demand we work with decision makers to provide insight from a 360 degree view of the market and drive revenue growth management.
Killer Insight
Real-time insights on the market and competitors, through a combination of 95%+ accurate forecasting and Kline’s expert analysis
Future-proof decisions
Understand the drivers of growth for the next 5 years to effectively plan category, product and development strategy
Data Integration
We combine Kline’s extensive metrics with your internal data to create a 360-degree view of category and channel development
Identify opportunity
We tailor dashboards to your specifications, enabling you to easily identify future growth opportunities
Simulate market growth scenarios
Plot driver scenarios and see how they affect your market share
Scenario Mapping
What if?
Tools to prepare
Define future scenarios to plan for market shifts and their impact on demand
Opportunity Discovery
What next?
Develop winning strategies
Identify areas of opportunity that can grow your market share by category and channel
Drivers
Why?
Societal forces
Factors influencing the industry, from economic to consumer trends, are incorporated from robust sources
Bottom up
We are capturing all social chatter surrounding a category without imposing pre-conceptions
All in one place
Convenient, fast insights that remain dynamic
Rich data sources
Machine learning meets traditional research and industry expertise
Reliable predictors
Convenient, fast insights that remain dynamic
Easy, simple scoring
Trend Predictor Impact (TPI) scores allow for easy tracking of trends with 90% accuracy
Discover
New consumer segments, hashtags and potential customers
Select Your Feature Of Interest
Syndicated Market Forecasts
- Foresight prediction of category, channel + pack format growth
- Build of a tailored forecasting tool based on Kline’s tried + tested methodology
- Identify segment opportunities + where to play
Driver focus
- Identify the factors driving market growth
- Driver workshops & data testing accurately determine the optimal factors
- Develop product portfolios that meet consumer requirements
Scenario planning
- Plan for alternative future market events
- Interactive dashboard enables self defined scenario inputs
- Rapidly plan & adapt to changing market conditions
The Kline Method - From Data to Insights
Data Consolidation
Kline creates a standardized 360-degree view of your data assets. We combine sources from many agencies, at country level and consolidated, across channels and categories to analyze data from mass market, e-commerce and specialized channels
Driver Workshop
By combining macro-econometric models with beauty-specific qualitative demand drivers, real time social listening and intent data, beauty companies can collaborate with Kline to design more accurate and comprehensive demand estimation models
Scenario Building
Kline’s forecasting and simulation tool is a powerful resource that empowers leaders to plot scenario-based growth strategies and adapt to changing market conditions while remaining competitive. Our unique data-driven, forward-looking decision making simulator can be deployed to plot value creation
Growth Insights
Kline analytics contribute to revenue growth management and is designed to inform sales and marketing professionals on topics incl. portfolio and pricing strategies, explore growth pockets, adapt commercial terms and product offerings, stay ahead of competitors in your category
