The leading MICI solution
for the Beauty Industry
Kline’s mission is to decipher the trends impacting the industry their expected trajectory and their revenue potential. By harnessing the power of social listening and working hand in hand with market leaders, we detect early trend signals and the consumer cohorts driving growth to inform marketing and innovation strategies.
Programmed by industry experts
Industry Experts configure mind maps of keywords, themes, topic lenses, entities to set up the search algorithm
Tailored intelligence at your fingertips
Get access to Kline proprietary data in combination with our best-in-class industry sources for easy analysis and overview.
Keep up-to-date with ease
Track market dynamics, competitive intelligence and the innovation horizon with a customizable Intelligence Hub. All relevant Information at a glance – gathered, filtered and organized for you.
Design your own Intelligence Hub
Explore our fully searchable knowledge repository and maintain a single version of truth with a consistent and relevant information flow.
What You Can Access
Information Flow set-up
- Industry experts configure mind maps of keywords, themes, topic lenses, entities to set up the search algorithm
- Identify databases, data sources and user groups
Best-in-class industry sources
- Data sources are searched for relevant data
- Information is sorted through and organized by topic
Domain Expert support
- Analysts validate the information gathered
- Specialists ensure at this stage that no relevant topics and themes have been left out
Always-on Tracking
- Comprehensive, consistent and relevant information flow for clients that can be tailored to exact needs
- Publishes shortlisted news articles and collects feedback for improvement
Methodology
Information Flow set-up example
Industry experts configure mind maps of keywords, themes, topic lenses, entities to set up the search algorithm
Identify databases, data sources and user groups
Target Audience
Executives
Strategic Marketing Teams
Intelligence Teams
What You Can Access
#1 Industry Trends
Monitor and understand market drivers, industry outlooks, and changes within your core industry
#2 Competitors
Access critical information about competitors and the business landscape. Track all types of companies’ activities – M&A, Products, Partnerships etc
#3 Thematic Searches & Topics
Discover the consumer behaviour impacting your industry and track how they shift and change
