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Trend Predictor

Predict the future +
develop your product strategies
Kline’s mission is to decipher the trends impacting the industry their expected trajectory and their revenue potential. By harnessing the power of social listening and working hand in hand with market leaders, we detect early trend signals and the consumer cohorts driving growth to inform marketing and innovation strategies.

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Opportunity Assessment

Identify where new value pools of opportunity will occur before time, gaining first-mover advantage over competitors.

Trend Tracking

Access your Trend Vitality Index score, directly linking market potential to trend signal changes.

Our heritage products

The Basestocks Intelligence Center (IC) was created to serve as a current, digital platform for our legacy report, Global Lubricant Basestocks: Market Analysis & Opportunities. The IC is also the digital home to our reports Global Business Outlook for Brightstocks and Global Synthetic Lubricant Basestocks

Innovation Strategy

Build product innovation strategies that adhere to the latest/upcoming market dynamics and consumer trends signals.

Risk Mitigation

Mitigate against developing threat trends and adapt accordingly to defend market share.

Social Panels

Understand your target consumer – what they need, want and think about

Scale of Impact

Brand Growers

Long-term innovations, such as reformulations or new ingredient or product forms

Brand Activations

Track product launches in small markets or targeted at niche audiences

Beyond Mass Market

New launches, designed to target growth in fast-growing segments such as Naturalista, or Afro-Ethnic

Emerging Plays

Innovations that transform a category by offering new or improved benefits before they become mainstream: new beauty regimes and applications coming through including professional

Superstars

Launches that disrupt a category and grow your brands like new product forms e.g. Dry Shampoo

Bottom up

We are capturing all social chatter surrounding a category without imposing pre-conceptions

All in one place

Convenient, fast insights that remain dynamic

Rich data sources

Machine learning meets traditional research and industry expertise

Reliable predictors

Utilize a database built on data science

Easy, simple scoring

Trend Vitality Index (TVI) scores allow for easy tracking of trends with 90% accuracy

Discover

New consumer segments, hashtags and potential customers

Select Your Feature Of Interest

Consumer Deep Dive

  • Consumer opinions on category trends, habits & brands
  • Identify untapped consumer segments
  • Adapt your product portfolio to meet consumer needs

Trend Foresight

  • Tracking of societal trend prevalance & sentiments
  • Trend Predictor tool detects early trend signals from social media platforms
  • Incorporate solutions into your NPD that get ahead of the curve

Innovation Intelligence

  • Detect new innovations happening within the beauty industry
  • Capture “front-line” dynamic, discover competitor strategies and tap into new ideas
  • Adopt innovative approaches that reflect consumer requirements

Unleash the Power of Trend Forecasting!

Instantly monitor consumer behavior

Real-Time crawling of social media platforms and web search traffic ensures consumer are tracked anytime anywhere

High
quality
data sources

Robust data, advanced language models and key indicators combine with cutting edge data science techniques to deliver digital metrics and analyses

Track early signals as soon as they appear

Monitor trends before they gain traction and get ahead of the crowds

Sharpening accuracy with machine learning

Machine learning plays a crucial role in training models to learn patterns and representation of language to increase the accuracy of prediction
Trend Forecasting is the ultimate tool

Why is it a game-changer?

It’s all about developing products that align seamlessly with the changing habits and beauty routines of your customers. Forget about shooting in the dark; trend forecasting ensures you hit the bullseye every time. By staying ahead of the curve, businesses save precious time and hard-earned cash. It’s like having a cheat code for business success. You’re not just meeting market demands; you’re anticipating them, and that’s a game-changer.

In essence, trend forecasting is the ultimate money-saving, profit-boosting tool in your arsenal. It’s not just about keeping up; it’s about leading the pack and turning consumer preferences into your golden ticket to success. So, why does trend forecasting matter? Because it’s the secret sauce that transforms trends into triumphs. Get ready to revolutionize your business game!

Make strategic forward-looking decisions

Launch your next game-changing product

Innovate faster than your competitors

Understand your future audience

Select the Trend Predictor Bundle that makes sense for your business

Trend Predictor Genius

  • Social Listening
  • Trend Vitality Index (TVI)
  • Opportunity Discovery
  • Panel Search
  • Forecast

Enjoy the full-scale trend prediction tool

Trend Predictor Explore

  • Social Listening
  • Trend Vitality Index (TVI)
  • Opportunity Discovery
  • No Panel
  • No Forecast

An affordable, but less extensive solution

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Meet the team

Francis Taloen

Vice President, Innovation
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Max Kaye

Director, Predictive Services + Forecasting
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Amira Freyer – Elgendy

QI + Consumer Insights Lead
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Dana Kreutzer

Project Lead, Beauty + Wellbeing
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Corrine Maier

Product Lead
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