Beauty Devices

New Marketers Help Fuel Beauty Device Growth in Europe

The European market for at-home beauty devices sees an influx of new market entrants from established beauty marketers, helping to keep it lively in 2017. These new launches create curiosity among new and current device consumers, enticing them to try the innovations.

L’Oréal’s luxury skin care brand Carita enters the at-home beauty devices market with the My C.L.E. cleansing device, which uses a combination of electric microcurrents and light therapy and claims to target anti-aging by improving skin firmness and skin radiance.  Beiersdorf, a prominent skin care marketer, also enters the at-home beauty devices market with its Nivea brand in 2017. With the Nivea Pure Skin Electric Cleansing Brush, the marketer penetrates the cleansing skin care category.Continue reading