Trends in home fragrances and air care products

From consumers to commercial users, Kline’s research knows noses

Kline & Company has the air care market well covered. Kline’s venerable Home Fragrances study covers the dynamic market of products that provide the home with scent and ambiance. Recording a compound annual growth rate (CAGR) of nearly 2.0% in the last five years, the market rises to $4.2 billion in 2017 as luxury brands remain market-movers and the candles category shines bright, driven by new product formats, ever-evolving artistic vessel designs, and wellness-inspired offerings. Double-digit gains are seen among brands like Voluspa, Chesapeake Bay Candle, Nest, Diptyque, WoodWick, Illume, and Paddywax, while HomeWorx, a new entrant created by home fragrance guru Harry Slatkin, finds success by connecting directly with consumers through the home shopping network QVC.Continue reading