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Tag: consumer healthcare

[INFOGRAPHIC] Consumer Healthcare Outlook 2021

As the COVID-19 pandemic continues to affect the world’s economies, some consumer healthcare categories are faring better than others. Timely updates from our KlinePULSE Consumer Healthcare Industry Trends: U.S. Annual Subscriptions Service provide research findings on noteworthy category developments.   One in-depth report examines the paradigm shift of consumer preference for disease prevention and maintaining wellness as opposed to disease treatment. The trend, which was emerging pre-COVID, has taken on

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Sanofi Consumer Healthcare

Radical Transformation on the Horizon for Sanofi

Earlier this month, Sanofi announced a new strategic vision for its Consumer Healthcare division.  The new head of the division, Julie Van Ongevalle, shared that the company will focus on core brands and categories while pursuing first-in-class Rx-to-OTC switches in the ED and flu categories in the United States. Key components to future growth of Sanofi’s OTC business in the United

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Healthcare Best of 2020

Evolving Consumer Healthcare Market Research in 2020

As 2020 concludes, we are reflecting on the priority of health and safety, and how drastically different our everyday lives are compared to just eight months ago.  We have seen major shifts toward the importance of immunity, with less emphasis on treatment of symptoms and more focus on prevention.  We have a new perspective on the evolving role consumer healthcare products play in keeping us healthy.  To help you put these major trends into perspective, below is a summary of our market studies and whitepapers that were

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Sleepless Americans Turn to Tech Devices and Natural Products

Restful sleep remains an elusive goal for many adults and therefore, strong gains for sleep aids, including OTC sleep aids, natural sleep products, pain+sleep combination products, and sleep devices are forecast over the next five years by Kline’s Sleep Aids: U.S. Market Analysis and Opportunities study. Estimates range from 30%-40% of American adults experience symptoms

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Top 70 OTC Indie Brands to Watch in 2019 and Beyond

OTC indies, companies that are driving significant growth are either early adopters of a particular health trend such as Suja Life or Health-Ade Kombucha or companies that are breathing new life into iconic brands such as Infirst, Focus Consumer Healthcare, and Foundation Consumer Healthcare. These brands, collectively, generated almost $1.8 billion in manufacturer-level sales in

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