Cosmoprof India Mumbai 2019

India: A Hot Spot for International Marketers

We were recently invited to present on the latest developments taking place in the professional beauty sector at the second edition of Cosmoprof India in Mumbai. It was an amazing experience to see how the event expanded from its premier edition in 2018—not only in terms of space and time but also in the form of exhibitors and attendees.

What caught our eye in particular was the wide presence of international exhibitors who gathered from 23 countries, according to organizers. Coming mostly from Europe and Asia, these marketers were looking to form alliances with Indian distributors and expand their global presence by entering the Indian beauty market. Among these are Eldan Cosmetics, Mediterranea Cosmetics, Italcosmetici, LookX International, Sifarma, and Yuya in Europe and Doosun Cosmetics, Beyond Cosmetics, Misocos, Natural Korea, and S.C. Artistry Company Limited in Asia.Continue reading