Results from Kline’s large-scale survey of professional cleaning end users conducted with nearly 1,100 respondents indicate that green/sustainable cleaning products are important and valued among these customers.
- 69% of those surveyed perceive green cleaning products to be equally or more effective than traditional cleaning chemicals.
- 48% of the sample are willing to pay up to 20% more for green cleaning products, compared to traditional cleaning chemicals.
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- There appears to be more willingness to pay a premium for sustainable cleaning products among education, government, foodservice, and hospitality end users.
- 59% rely on third-party green certifications on product packaging or websites to identify green cleaning products, while significantly less importance is placed on brand name, images, advertising, or promotions.
