Naturals Move Up from Niche to Mainstream

Naturals Move Up from Niche to Mainstream

Moving away from a niche positioning, “clean” and “green” beauty products become mainstream amid lifestyle changes towards wellness and overall health, recording nearly 9% growth in the United States in 2017, more than double the growth of the conventional U.S. cosmetics and toiletries market. With the recent publication of the U.S. volume of our latest report Natural Personal Care Global Series, our experts answer key questions about the market’s developments.Continue reading

Natural Beauty

Bringing Natural Beauty into the Mainstream

No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The U.S. natural personal care market is thriving, recording strong growth of nearly 10% in 2016, with forecast growth to continue along the same trajectory for 2017, according to our Natural Personal Care Global Series report.

While previously only found in upscale specialty food retailers like Whole Foods, natural beauty has gone mainstream, entering traditional retailers, such as Target and CVS, in recent years, and the category continues to expand on the retail scene throughout 2017. Continue reading

Natural Personal Care Global Series

Top Three Drivers of the Global Natural Personal Care Market

The dynamics of the natural personal care market are impressive, attracting more and more players that want to profit from the lucrative opportunities this market offers. Over time, our ongoing Natural Personal Care Global Series report has identified several factors that have been influencing and driving this prosperous market. Let’s take a look at the top three drivers in recent years:Continue reading