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The health and wellbeing category is experiencing a dynamic evolution, particularly with the increasing convergence of beauty and wellness in recent years. Consumers are becoming more knowledgeable and selective in their choices, opting for products and practices that enhance their overall wellbeing. Consequently, they are seeking brands that align with their lifestyles and champion a
In the global professional nail care market, the United States has emerged as a true frontrunner, while Europe is still navigating unique hurdles on its path to recovery. The United States market registered a growth rate of almost 6% in 2022, slowing down from the 7.3% recorded in 2021. Conversely, Europe’s growth is down by
Owned by Pierre-Fabre, Avène is a well-known global brand for sensitive skin distributed through doctors’ offices, pharmacies, and online channels. At the heart of Avène’s products is Thermal Spring Water, known to soothe the skin and provide clinical benefits for various conditions, ranging from acne to atopic skin. According to Kline’s recent survey conducted among skin care dispensing physicians in the United States, Avène received high performance scores on all key attributes, including training and
The year 2020 was the first ever when hair care grew while skin care and makeup declined. Hair care was one of only two product classes in the beauty market that experienced growth in 2020, up a little over 3%. Among the areas that shined bright: At-home hair coloring saw explosive growth across all segments—mass
