Last week, we attended CEW’s Product Demonstration, where hundreds of products and brands showcased their newest innovations. While the sold-out event demonstrated overall themes across beauty categories, such as sustainability, wellness, and personalization, here are some fundamental trends that caught our attention.Continue reading
As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.
Kline’s experts answer some of your questions regarding the category:
China is the largest market for professional skin care and the third largest consumer of active ingredients globally. What are the key growth drivers, which trends are reshaping the industry, and how will this region perform in the future? We asked Kline’s Chemicals & Materials industry experts to share their insights on this highly promising market.
What are the key drivers of the specialty actives market in China?
Today, Chinese consumers are increasingly concerned about the efficacy of cosmetic products and the active ingredients used in them.Continue reading
Driven by an increased number of physicians dispensing skin care products from their offices, as well as a high frequency of consumer visits to physicians’ offices, medical care providers continues to emerge as the strongest professional channel in the U.S. professional skin care market in 2014. Findings from the 2014 edition of Physician-dispensed Skin Care: Perception and Satisfaction Survey show that almost one-fourth of dispensing physicians generated over 15% of their revenue from the sales of skin care products, and many of them said they want to increase this number in the near future.Continue reading
Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive number as other related markets, such as professional skin care, achieve an approximately 7% growth. What’s driving this growth?Continue reading
In our recently published reports—Professional Skin Care Global Series: Market Analysis and Opportunities and Physician-dispensed Skin Care: Perception and Satisfaction Survey—we learned about the ideal “prescription” that makes this $6 billion global market for professional skin care products thrive. Some of the most important key areas that skin care market players should consider are:
- Emerging markets: although small in dollar sales, they show high potential in the future.
- Medical care providers represent a tremendous distribution opportunity.Continue reading
Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to our recently published Beauty Devices: Global Market Brief. Meanwhile, awareness is low with “didn’t know about them” as the second most commonly given reason from those who have not yet tried an at-home beauty device.
“Our research shows that women who use skin care devices have a high level of satisfaction. However, the penetration rates of these high-tech gadgets are low across most regions due to lack of awareness about them, indicating significant opportunity for marketers to attract new consumers,” notes Karen Doskow, Director of Consumer Products at Kline.Continue reading
According to our recently completed consumer research on at-home beauty devices usage, all signs point to China as being the most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues. The younger population are the ultimate “beauty junkies”
Our research queried women from six dynamic markets: China, Japan, France, Germany, the United Kingdom, and the United States on their beauty device usage, as well as their attitudes on aging and where they go for advice on products. In general, penetration was relatively low for device usage; overall, it was well above average in China where beauty devices are used by nearly 60% of respondents.Continue reading
The change of season is always a good opportunity to welcome new trends. This spring, we see a dichotomy of products, largely skewing toward either a playful, fun side or an elegant, sophisticated one.
In makeup, many spring collections turn to fun pastel and bright shades. Cover Girl introduces its Pastelicious collection, which features new pops of powder blue, green, and pink for spring. In nail salons, manicure shades turn to ice blue and bursts of yellow. In lip balms, EOS offers a limited-edition two pack of its Strawberry Sorbet and Passion Fruit Smooth Sphere lip balms, touted as “the perfect springtime gift.” For a fresh, simple look, shimmery nudes are featured in foundations and powders from multiple brands including Bobbi Brown and Maybelline. MAC’s website features “Altogether Peachy,” an online palette of fresh peaches in creamy, gleaming fan-favorite formulas for the lips and face.