Projected Sales and Growth of Janitorial Cleaning Products in Europe, 2014-2019

Rebounding European Janitorial Market Offers New Opportunities for Suppliers

The market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6% in 2014, according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities. Improving economies, end users’ preferences for multipurpose product features, and the need to maintain clean and germ-free facilities contribute to the market’s growth.

Commercial and institutional end users in Europe consumed an estimated EUR 1.5 billion worth of janitorial and housekeeping cleaning products in 2014. Building and contract cleaners are the leading end-use segment in Europe and performed above the overall market growth due to a growing number of end users outsourcing their cleaning to contractors.
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The Market for Janitorial Cleaning Products in Europe

Gradual Recovery is Anticipated in the European Janitorial Cleaning Products Market

Over the last few years, the market for janitorial cleaning products in Europe has been showing unstable results, moving from a declining to flat performance. However, according to Kline’s soon to be published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities, the country markets of Germany, the United Kingdom, France, Italy, and Spain show an overall growth of 1.6% in 2014. Factors include changing end-user preferences, individual product type characteristics, and the performance of end-use applications and contribute to the market’s growth.
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