The market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6% in 2014, according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities. Improving economies, end users’ preferences for multipurpose product features, and the need to maintain clean and germ-free facilities contribute to the market’s growth.
Commercial and institutional end users in Europe consumed an estimated EUR 1.5 billion worth of janitorial and housekeeping cleaning products in 2014. Building and contract cleaners are the leading end-use segment in Europe and performed above the overall market growth due to a growing number of end users outsourcing their cleaning to contractors.
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