Across global professional hair care markets, color is losing momentum. Rising service prices, longer appointment gaps, and improving at home and retail alternatives are reshaping consumer behavior, particularly in mature markets. What once anchored salon visits is increasingly being stretched, downgraded, or substituted—reflecting not a lack of relevance, but a growing price and value threshold for professional color services.
Meanwhile, hair treatments are emerging as the category’s new growth engine. Fueled by innovation, premium price mix, and a shift toward scalp health, wellness, and repair, treatments are capturing consumer spend both in salons and at home. From bond repair and masks to scalp serums and hybrid, multi-benefit solutions, brands are successfully reframing care as essential, not discretionary.
Drawing on key insights from Kline’s Professional Hair Care Global Series, this webinar unpacks:
