As U.S. restaurant sales and employment rise, demand for foodservice cleaning products is surging. With sales stabilizing after a period of volatility, what factors are now driving product choices? One key influence is sustainability—with over 90% of surveyed respondents reporting that such initiatives are expanding at their facilities. What do end users prioritize when selecting green cleaning products, and how can brands align with these evolving expectations?

Kline + Company has conducted hundreds of in-depth interviews with end-user decision-makers across the foodservice cleaning products sector to uncover:

• The most critical purchase drivers influencing cleaning product selection
• How sustainability goals are reshaping product sourcing and formulation preferences
• Where restaurants and foodservice operators are sourcing their kitchen cleaning products
• Key trends that will shape the market in the coming years