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How to Win the Next Decade of PCMO Lubricants with EV Fluids and Premium Value?

October 20, 2025
Electrification is disrupting the passenger car motor oils (PCMO) market, but opportunity is growing in unexpected places. From hybrid resilience to the rise in EV-specific fluids, the next decade will reward marketers who pivot from volume to value. Combining data from two of Kline’s core PCMO and EV studies, this webinar delivers a strategic view of:
  • Evolving powertrain mix
  • Premiumization trends

All of this will be accompanied by data-backed insights needed to align your marketing strategy with where the market is truly headed.

This webinar is based upon data and insights from two of Kline’s studies, The PCMO Market in 2050: Market Analysis and Opportunities, 2025 and Electric Vehicle Fluids: Market Analysis and Opportunities.

Speakers

Sharbel Luzuriaga

Industry Manager, Energy

Emily Grandstaff

Sales Development Representative