In recent years, original equipment manufacturers (OEMs) have increased their focus on the growing market share of the vehicle aftersales service, but does this trend mean that that genuine oils are a threat or an opportunity? And where does your business fit into the ecosystem?
OEMs use genuine oils to draw customers back by trying to distinguish their genuine oils from branded market products. As consumers find vehicles’ mechanisms to be complicated, they are also more frequently drawn back to franchised workshops (FWS).
Watch this webinar, which will draw upon learnings of the recently published OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment study, to learn more about:
- An overview and size of the OEM genuine oil market
- The tactics that OEMs are using to grow their share of the aftermarket
- How country markets differ greatly in genuine oil market share
