OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities

Regional Coverage: United States, China, India, Japan, Indonesia, Germany, France, United Kingdom

Base Year: 2020
Published: February 2021

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Base Year: 2022
To be Published: Q4 2023

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A comprehensive analysis examining the growing OEM franchised workshop (FWS) segment of the global market for passenger car motor oil (PCMO) and select ancillary products, the study provides important insights into the market segment globally and for selected country markets. It focuses on key trends, developments, changes, challenges, and business opportunities on the FWS channel.


  • Size and segmentation for the FWS channel by OEM, region, and country
    • — PCMO
    • — Coolant
    • — ATF
    • — Gear oil
  • Product segmentation by
    • — OEM genuine branded
    • — Merchant branded
    • — Co-branded
  • FWS channel trends
    • — New OEM programs
    • — Partnerships
    • — OEM-franchised quick lubes
  • Dealer segmentation by
    • — Size
    • — Location
    • — Ownership
  • FWS channel market share estimate by lubricant supplier
  • Impact of EVs


Table of Contents


Executive Summary

An overview of the report findings plus forecast based on Kline’s FutureView Forecasting Model


  • Global Market Analysis and Opportunities
  • FWS Channel Structure
  • Country-Level Reports
    • Overview
    • Channel Structure
    • Country Market Analysis and Opportunities
    • Supplier and OEM Market Shares

End-Use Analysis

Each market segment contains the following information (some markets, where appropriate):

  • Country market overview
  • Structure of the FWS channel
  • Separate breakdown for each major OEM for each market segment
  • Overall market size and segmentation of the FWS channel
  • Trends in the FWS channel
  • Major lubricant marketers in the market
  • Market analysis and opportunities

Interactive Models


Toyota GM​​​ Volkswagen​​ Honda​​​ Nissan​​​
Ford​​ Hyundai​​​ FCA​​ BMW​​​ Daimler​​​
Renault​​ SAIC​​​ Dongfeng​​ Geely​​​ Chang’an​​​

Report Benefits

This report serves as an excellent resource for understanding FWS channel growth and trends, as well as how the channel is changing. It helps understand the size and split of the market and how it is changing along with a five-year forecast. The report also covers:

  • OEM genuine, merchant brand, and co-branded share in the FWS segment, as well as lubricant supplier market share
  • Key channel growth areas and opportunities, along with drivers of growth and potential partnership opportunities
  • Forecast of the FWS channel with estimated impact from new OEM programs and growth in electric vehicles

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