OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities

Regional Coverage: Argentina, China, Germany, India, Indonesia, Japan, United Kingdom, United States

Base Year: 2020
Published: February 2021

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Base Year: 2023
To be Published: Q3 2024

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A comprehensive analysis examining the growing OEM franchised workshop (FWS) segment of the global market for passenger car motor oil (PCMO), the study provides important insights into the market segment globally and for selected country markets. It focuses on key trends, developments, changes, challenges, and business opportunities on the FWS channel.


  • Size and segmentation for the FWS channel by OEM, region, and country
  • Product segmentation by
    • — OEM genuine-branded
    • — Merchant-branded
    • — Co-branded
  • FWS channel trends
    • — New OEM programs
    • — Partnerships
    • — OEM-franchised quick lubes
    • — Retail
  • FWS channel market share estimate by lubricant supplier

Table of Contents


Executive Summary

An overview of the report findings, plus forecast based on Kline’s Future View Forecasting Model covering:

  • Global PCMO market overview
  • FWS channel overview
  • Market outlook and overview
  • Supplier and OEM market shares

Profiles of Leading OEMs

Profiles of the top global OEMs, based on annual sales:

  • OEM lubricant demand projection
  • OEM dealer and consumer program overview
  • Historical and project vehicle sales
  • Recommended viscosity grades and specifications

Country Profiles

Each country market will be analyzed covering the FWS channel:

  • Country market overview
  • Passenger car market
  • Consumer lubricants market
  • Franchised workshop channel
  • Overall market size and segmentation of the FWS channel
    • — Trends in the FWS channel
    • — Major lubricant marketers in the market 
  • Market analysis and opportunities
  • Profile of the leading OEMs in the country

Subscriber Benefits

This study serves as an excellent resource for understanding FWS channel growth and trends, as well as how the channel is changing. It helps understand the size and split of the market and how it is changing along with a five-year forecast. The study also covers:

  • OEM genuine, merchant brand, and co-branded share in the FWS segment, as well as lubricant supplier market share
  • Key channel growth areas and opportunities, along with drivers of growth and potential partnership opportunities
  • Forecast of the FWS channel with estimated impact from new OEM programs and growth in electric vehicles

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