Franchised Workshop Channel436 1

OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities

Regional Coverage: United States, China, India, Japan, Indonesia, Germany, France, United Kingdom

Published May 2018
Regional Coverage: Asia, Europe, North America

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Base Year: 2020
Published: February 2021

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A comprehensive analysis examining the growing OEM franchised workshop (FWS) segment of the global market for passenger car motor oil (PCMO), this report provides important insights into the market segment globally and for selected country markets. It will focus on key trends, developments, changes, challenges, and business opportunities, along with the impact of COVID-19 on the FWS channel.


  • The size and segmentation for PCMO in the FWS channel by OEM, region, and country
    • — OEM genuine oil
    • — Merchant branded oil
    • — Co-branded oil
  • Product segmentation by viscosity grade and service category
  • Channel growth trends
  • Dealer segmentation by
    • Size
    • Location
    • Ownership
  • OEM-franchised quick lubes

Evaluates long-term impact of COVID-19

Table of Contents


Executive Summary

An overview of the report findings plus forecast based on Kline’s FutureView Forecasting Model


  • FWS Channel Structure
  • OEM FWS Program Structure
  • Country Level Reports
    • Overview
    • Channel Structure
    • Country Market Analysis and Opportunities
  • Global Market Analysis and Opportunities

End-Use Analysis

Each market segment contains the following information (some markets, where appropriate):

  • Introduction
  • Structure of the FWS channel
  • Separate breakdown for each major OEM for each market segment
  • Overall market size and segmentation of the FWS channel
  • Changes to the FWS channel due to the global pandemic shutdown
  • Major lubricant marketers in the market
  • Market analysis and opportunities


Table 1. OEMs to be Covered
Toyota GM​​​ Volkswagen​​ Honda​​​ Nissan​​​
Ford​​ Hyundai​​​ FCA​​ BMW​​​ Daimler​​​
Renault​​ SAIC​​​ Dongfeng​​ Geely​​​ Chang’an​​​

Report Benefits

This report serves as an excellent resource for understanding FWS channel growth, trends, and how the channel is changing as a result of the COVID-19 global shutdown. Dealers, OEMS, and customer behavior may change as a result of the ongoing pandemic. The report also covers:

  • OEM and merchant brand share in the FWS segment
  • Key channel growth areas and opportunities
  • Dealer and customer satisfaction
    • Program likes and dislikes
    • Needs and wants

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