Where Can HI&I Suppliers Win in a Low-Growth Market?

Growth in the European and U.S. HI&I cleaning chemicals markets is increasingly being driven by formulation choices rather than volume expansion. As sustainability goals, regulatory requirements, premiumization, and evolving product formats reshape demand, ingredient suppliers face new opportunities to create value in a mature market.

Watch Carlos Galan and Elodie Alves from Kline + Company as they explore the trends shaping the future of the HI&I ingredients industry. Drawing on Kline’s latest market intelligence, this webinar highlights the ingredient categories, applications, and innovation areas best positioned for growth across Europe and the United States.

Key topics include:

• Where growth opportunities are emerging despite a low-growth market environment
• How sustainability and regulation are driving reformulation
• The impact of concentrated formats, unit-dose products, and premium cleaning solutions
• Differences between the European and U.S. markets and what they mean for suppliers
• Ingredient categories positioned for long-term success

Whether you work in strategy, business development, marketing, product management, or R&D, this webinar will provide actionable insights to help you identify where to win in today’s evolving HI&I market.