Earlier this month, the Kline team joined hundreds of skin care professionals and enthusiasts in Washington, DC, at the annual American Academy of Dermatology (AAD) conference to explore all things new in the world of professional aesthetics. The highly attended show demonstrated interest in customized skin care and body applications to strategic partnerships and augmented offerings, and here are some of the notable tidbits that we observed on the floor through displays and conversations with industry experts. Continue reading
Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs, sophisticated fragrances, and limited-edition collections.
Kline’s Home Fragrances: U.S. Market Analysis and Opportunities reveals that many of these luxury players record impressive gains year after year, and after observing their exhilarating new holiday collections, we expect these market movers to remain strong forces in the home fragrance space as we complete our research for 2018.
The U.S. home fragrances market outpaces the previous year’s growth in 2017, with Internet sales playing an important role in the market’s performance. The direct sales channel advances at a rate of 10% in 2017, while candle sales through the channel grow above the rate.
“This market, especially the candles category, continues to perform well as consumers remain attracted to these products for their beautiful designs, sensory experiences, and giftable aesthetic,” comments Dana Kreutzer, Senior Analyst in Kline’s Consumer Products Practice. “Moreover, e-commerce and technology are transforming this segment with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.”Continue reading
The U.S. music festival season, which starts in late spring and goes into the summer, draws much attention in the beauty industry for inspiring some of the most talked about trends of the year. Many beauty marketers are using the occasion to launch products specifically for these music festivals. Glitter and bold colors are among the makeup trends that are observed leading up to the 2018 festival season. In 2018, Kline’s digital tracking service Amalgam finds that some of these new products are also some of the best-selling products online. Continue reading
Several professional skin care brands have products ranked among the top 100 sunscreen items in March 2018 reveals Amalgam, a new service by Kline. EltaMD is a key performer in the sun care space with its UV Daily Broad-Spectrum SPF 40 and UV Clear Broad-Spectrum SPF 46 in the number two and three spots, respectively. Sun care products from brands like Colorescience, Dermalogica, Murad, Dr. Dennis Gross Skin Care, and SkinCeuticals also appear, including SkinCeuticals Physical Fusion UV Defense SPF 50 and Dermalogica Solar Defense Booster SPF 50. In March 2018, all of these products improve their rankings in the sun care segment compared to the month prior, with the exception of EltaMD’s UV Daily Broad-Spectrum SPF 40, which remains in the number two position for the third consecutive month.Continue reading
The home fragrances space is a changing landscape in 2017 as the market continues to see a dynamic shift in retail distribution among large, mid-sized, and small brands. Yankee Candle further penetrates the mass market throughout the year, entering Walmart’s doors in the spring, and the brand’s parent company, Newell Brands, opens its first ever experiential pop-up shop during the holiday season as consumers increasingly crave unique and exclusive shopping experiences.
The Internet also sees a big boost in sales as consumers shopping through online retailers, brand websites, and the Internet giant Amazon continues to rise. The direct sales channel has grown at a rate of 11.0% since 2012, and the channel’s share has risen from 10.6% to 16.2% in just five years, according to our soon-to-be-published Home Fragrances: U.S. Market Analysis and Opportunities report. Candle sales through the direct channel in particular have grown at a rate of nearly 19.0% over the same five-year period.Continue reading
Cushion compacts, a Korean-inspired skin care-infused foundation, brought to the United States in 2015 by AmorePacific, are having another moment in 2018. According to Kline’s digital tracking service Amalgam, the compacts with foundation-soaked sponges are gaining in popularity, as 18 cushion compacts rank among the foundation category’s top 600 products in March 2018, compared with 12 cushion compacts ranked among the category’s top 600 products in December 2017.
In fact, Missha M. Magic Cushion SPF50+/PA+++ is the third best-selling product in the foundation category in March 2018. The product moves up 34 spots to become the highest ranked cushion compact we have seen to date, as more on-the-go consumers take note of the nifty travel-sized product. Even more notable is that the Missha M. Magic Cushion is sold only on Amazon.Continue reading
The concept of “if you can’t beat them, join them” has become one of the strategies for growth within the beauty industry recently, with many major players acquiring promising brands. While the most commonly acquired brands were in the beauty space, the situation is changing as companies race to keep up with Gen Z and remain competitive technologically. Staying ahead of competitors with the most innovative app or latest in-store technology is just as crucial as keeping up with product trends. Continue reading
Fueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline’s recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into the industry.Continue reading
From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show.
Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent years, according to Kline’s Home Fragrances: U.S. Market Analysis and Opportunities, and we expect to discover similar growth for these brands as we complete our research for 2017. Continue reading