With inflation rising 9.1% in June to its highest level in over 40 years, will beauty retail experience even bigger declines in store traffic? Kline’s analysis of U.S. foot traffic from SafeGraph proves that beauty retailers are indeed not immune to the inflationary impacts, as foot traffic was down 18% in May from April and down 14% versus year ago for tracked retailers, including Ulta, Victoria’s Secret, and Nordstrom. With brands and retailers adjusting their pricing to reflect the economy, consumers are starting to curtail their store visits. But, how are retailers adapting to retain shoppers?
Prestige beauty brands like Clinique, Sunday Riley, and By Terry, have traditionally lived in high-end retail environments such as Bloomingdales, Nordstrom, and Sephora. Now, these brands are combining convenience, accessibility, and premium beauty in mainstream retail to reach today’s beauty consumer who is shopping cross channels more than ever before. This is especially beneficial for Gen Z consumers, who are navigating seamlessly online and offline for their beauty products.
Legacy beauty brands such as Chanel, over the years, have been known to release home fragrance products during the holiday season. In 2022, these once limited-edition products for holiday gift-giving are now becoming a mainstay for beauty brands as consumers look to further elevate their home space with the same beloved scents from their perfumes, hair products, and body lotions.
Beauty is back in business with 2021 results reversing the losses that several categories, such as fragrances and skin care, faced in the year prior. The U.S. beauty and personal care market surpassed $85 billion in retail sales in 2021, an increase of $7 billion from 2019 sales levels. This is the market’s strongest performance in the last 10 years, with no signs of slowing down given the 6% CAGR forecasted for the market through 2026.Continue reading
At the onset of the COVID-19 pandemic, premium and luxury beauty brands began doing what was once almost unthinkable — offering their goods on Amazon, with a growing number of them now calling the e-commerce giant’s separate Luxury Stores section “home.” So why the shift in attitude and sales strategies for brands like Kora Organics, Irene Forte, Edward Bess, Clé de Peau Beauté, and a selection from The Conservatory boutique?
Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.”
The latest acquisition in skin care is Unilever’s purchase of digital-led brand Paula’s Choice, announced on Monday. This signals the continuation of Unilever’s buildout of prestige brands, as Paula’s Choice will join the company’s prestige family alongside notable skin care brands, such as Dermalogica, Murad, and Tatcha, among others. The substantial online visibility of Paula’s Choice, alongside its clinical-grade ingredient focus and accessible price points, has been a key success factor for the brand in recent years. Under the new ownership, it is anticipated that the brand will leverage these strong suits while further expanding its reach in the market through new distribution partners and product innovation. For additional brand and skin care insights, follow our Cosmetics & Toiletries USA report.
The pandemic ignited a renaissance for the home fragrance industry as consumers acquired a new appreciation for home scent while spending more time in their personal spaces. As we conclude research on this dynamic market for our 23rd edition in our Home Fragrances: U.S. Market Brief report series, we are anticipating the market to achieve a 17% increase in retail sales or greater, with candles notably outperforming the market. Continue reading
AlumierMD, a Canadian-based, professionally dispensed skin care brand, has quickly become a leading player in Canada’s professional skin care market since its debut in 2016. The medical-grade brand is exclusive to physicians; formulates products with clean, clinical ingredients that are free from substances banned by the EU, FDA, and Health Canada; and is most recognized for its award-winning vitamin C and E serum, EverActive C&E + Peptide. The brand is global, with distribution also in the U.K., Ireland, the U.S., and Germany. For additional brand insights, follow our Professional Skin Care Global Series report.
As the beauty industry approached its most important shopping season of the year, there was ambiguity regarding what the final picture would look like for single-brand retailers like Lush and Bath & Body Works, which are renowned for luring consumers with exclusive in-store experiences, desirable promotions, and giftable items. Now, after the holiday months, Kline’s analysis of foot traffic data from SafeGraph reveals that holiday foot traffic for this channel of the beauty industry was down 45% in November and December. Despite this significant drop, sales did not decline as significantly, courtesy of higher consumer spending and stocking up during visits. Continue reading