After entering the U.S. market for synthetic passenger car motor oil (PCMO) in mid-December 2019 with its own branded full synthetic PCMO, Costco extended its product line into heavy duty motor oil (HDMO) with its Kirkland Signature conventional SAE 15W-40 HDMO in July 2020. Kirkland HDMO meets the current API Service Category of CK-4, which means the product meets OEM specifications for service-fill applications and will not compromise an OEMs’ warranty—provided the end-user follows OEM-recommended oil drain intervals based on operating conditions.
We’re all familiar, I suspect, with U.S.-based warehouse operator Costco Wholesale Corporation and its extensive, trusted Kirkland Signature private-label line of products, such as gasoline, wine, spirits, cashews, laundry detergent, vitamins, beef hot dogs, and my personal favorite, funeral urns and caskets. When it’s time for Uncle Leo to meet his maker, send him out in style and on a budget in a Costco casket.
Kline’s Energy Practice is regularly asked about volumetric lubricant demand growth and where opportunities exist for a supplier of industrial and automotive lubricants in a particular country market. In the not-too-distant past, emerging and developing country markets were rapidly growing in terms of lubricants demand and, as such, it wasn’t hard for a supplier to ride the wave and build volume. Those opportunities seem to be fewer and far between, and lubricant suppliers must now take a more focused approach to identifying and monitoring trends at or just below the surface in order to be on the right side of the demand wave going forward. Continue reading
As the autonomous vehicle (AV) space continues to evolve and vehicle OEMs and mobility providers make announcements about million and billion dollar investments and initiatives, it is important to understand from a commercial perspective just where/how/why/when these vehicles will be serviced and the impact on suppliers of branded aftermarket engine oil and related lubricants.
Waymo, a business unit of Alphabet, announced on December 5, 2018 that it is launching a commercial self-driving, ride-hailing service in Phoenix, Arizona called Waymo One.