Healthcare and Wellness

Evolving Industry: Consumer Healthcare Categories Pivot Toward Wellness

The consumer self-care industry is shifting in the wake of the COVID-19 pandemic, with both consumers and retailers focusing on wellness. 

According to the University of California, Davis, “Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness; it is a dynamic process of change and growth. It is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.” Continue reading

Sustainable Cleaning Products Survey

Environmentally Friendly Cleaning is Back After a Brief Lull

The majority of industrial and institutional facilities are expecting an upturn now that COVID-19 is under control in the United States, according to a recently released, structured survey by Kline. 

Nearly 83% of respondents foresee a return to pre-pandemic business operations by the second half of this year or the first part of 2022, largely due to a drop in coronavirus cases, wide distribution of the vaccine, and lifting of lockdowns; some 45% had said that COVID-19 had a negative impact on their business overall. A total of 750 I&I facilities were polled. Continue reading

Healthcare KlinePULSE Immune Support

Immune Support Has Been Accelerated by the Pandemic

While prevention and boosting immunity have always been important tools in selfcare, since the COVID-19 pandemic started in the United States in March 2020, consumers have wholeheartedly embraced using various vitamins, minerals, herbs, and other products to ward off illness and help support their immune systems.  Immune support products can span multiple product types but typically include one or more of the following: 
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Sanofi Consumer Healthcare

Radical Transformation on the Horizon for Sanofi

Earlier this month, Sanofi announced a new strategic vision for its Consumer Healthcare division.  The new head of the division, Julie Van Ongevalle, shared that the company will focus on core brands and categories while pursuing first-in-class Rx-to-OTC switches in the ED and flu categories in the United States. Key components to future growth of Sanofi’s OTC business in the United States are novel Rx-to-OTC switches. The company is entrenched in its work to develop nonprescription versions of Cialis for erectile dysfunction and Tamiflu influenza medication in the States. As of December 2020, Sanofi has more than 16 clinical studies either complete or underway to support applications for OTC marketing of these two medications. Actualuse trials to understand how consumers behave and interact with these medicines will be key factors in the success of the switches. These brands have the potential to be blockbusters, as there are currently no medications for either condition available without a prescription in the United States. Detailed analyses of both of these medications and the likelihood and timing of approval and sales forecasts are included in Kline’s Rx-to-OTC Switch Forecasts study.   Continue reading

Opportunities for Growth in Analgesics

Recent Growth Drivers in Analgesics

In what is normally a slowgrowing category in the 0.5%-3.0% range for yearoveryear performance, the internal analgesics category witnessed much strongerthanaverage growth rates in 2020. Consumers stocked up on pain relievers and fever reducers to be prepared for coronavirus. The overall internal analgesics category witnessed sales growth of more than 6.0%, with the Tylenol brand up nearly 40% and Motrin IB (both by Johnson & Johnson) up nearly 100% compared to 2019 sales. Continue reading

Rx-to-OTC USA

Switch Sponsors Weigh Business Opportunities Against Regulatory Risk

In 2020, the U.S. market saw four new brands previously sold as prescription drugs enter the nonprescription market: 

  • Pataday allergy eye drops 
  • Voltaren Arthritis Pain topical NSAID 
  • Advil Dual Action ibuprofen and acetaminophen pain reliever 
  • Sklice lice treatment 

The new switch approvals have signaled a willingness on the part of regulators to be less conservative when it comes to OTC access to these medicines.  Nasal steroid switches, like Flonase and Rhinocort, along with the topical NSAID Voltaren Arthritis Pain and Sklice lice shampoo, are all in categories where switch activity was curtailed in the not-so-distant past due to concerns over systemic absorption of topically applied medicines. For in-depth profiles of recently approved FDA switches, subscribe to the all-new KlinePULSE Consumer Healthcare Industry Trends service. Continue reading

Germicidal Product Categories I&I Cleaning

Industrial and Institutional Cleaning at the Forefront of Fighting Coronavirus

The commercial cleaning industry’s essential workers have been at the forefront of the fight against COVID-19 by keeping facilities clean and providing improved hand hygiene for building users. And those jobs have become more extensive  during the summer of 2020, Kline surveyed over 500 I&I end users and found that: 

  • 75% have increased the number of locations where hand sanitizer is available at their facilities 
  • 57% have increasethe frequency of cleaning  
  • 43% have increased the use of antibacterial hand soaps 
  • 43% have converted hand soap dispensers from manual to touch-free 

When asked how long they expect these changes to remain in place, 33% indicate into 2021, 22% have no expected time frame for changing back, and 18% said until there is a vaccine or treatment for coronavirus. Continue reading

ISSA Cleaning Show Highlights

ISSA Cleaning Show Highlights Industry Shift to Cleaning for Health

Sessions at this year’s ISSA cleaning trade show had a common theme: the importance of cleaning for health rather than cleaning for appearance.   

Before the coronavirus pandemic changed the world, the act of cleaning was usually done behind the scenes or after hours and often focused on cleaning for appearance by emptying waste bins, making sure surfaces and floors were free from debris, and ensuring restroom mirrors and counters were clean and shiny.  However, in 2020cleaning to kill germs and maintain the health and safety of building users has been the focus, with surface disinfection and hand hygiene being paramount. The cleaning task is now being carried out with much more frequency, and as building users see cleaning and disinfecting happening, they are assured of a commitment to cleaning for health.  In fact, cleaning professionals are very much front-line workers, helping to combat the spread of coronavirus, and are to be commended for doing more work, often with fewer resources.   Continue reading