Foodservice Cleaning Products in Europe

Full-scale Research Underway with Cleaning Professionals in Europe

Kline has kicked off research with decision-makers and end users of commercial cleaning products used in kitchens in France, Germany, and the United Kingdom. Foodservice Cleaning Products in Europe will be published later this year and will provide a full market assessment, including sales by country, end-use segment, product class, and supplier. Products included in the scope are automatic and manual dishwashing products, hard-surface cleaners, and hand care products used in commercial kitchens and public washrooms.Continue reading

OTC Indies

Digital marketing and customer acquisition crucial to driving OTC brand growth

There is no doubt that e-commerce is a rapidly growing channel in the OTC market, but this channel still makes up a relatively small percentage of actual OTC sales—well below 10% of total sales for most OTC categories. However, digital marketing can have profound effects on brand performance even within traditional brick-and-mortar retail channels. Some estimate that digital presence and marketing for OTC brands will impact more than 75% of all sales. For many consumers, their path-to-purchase for OTC remedies often looks like many other categories where the need for the product is immediate. It may begin online with a search for price comparisons or product information but likely end with the actual purchase happening in-store.Continue reading

sleep aids market

A good night’s sleep remains an elusive goal for many consumers

Quality sleep is a major issue for many Americans. According to data compiled by the American Sleep Association, 50 to 70 million adults in the United States suffer from a sleep disorder. Insomnia is the most common with short-term issues reported by 30.0% of adults and regular insomnia by 10.0%. Sleep disorders tend to become aggravated with age, as 40.0% of people aged 40 to 59 years report short sleep duration, compared with 37.0% people in the 20 to 39 years age group. The National Sleep Foundation estimates that 43.0% of Americans between the ages of 13 and 64 rarely or never get a good night’s sleep on weeknights, and 60.0% experience disruptions in their sleep every night or almost every night.Continue reading

Consumer Cannabis Blog 1

What does passage of the Farm Bill mean for health and personal care CBD marketers?

On December 12, 2018, the U.S. Congress passed the Agricultural Improvement Act of 2018, otherwise known as the Farm Bill. The bill legalizes the production and transportation of hemp and hemp products, among other things. The Farm Bill has been sent to President Trump, who is expected to sign off on it before the end of the year. Marketers of health and beauty products containing Cannabidiol (CBD), which can be sourced from hemp, have anxiously awaited passage of the Farm Bill in the hopes that it will expand the U.S. market for consumer CBD products. However, this market is still burgeoning, and uncertainty about the legality of marketing CBD products nationwide continues to perplex marketers and retailers.

The Farm Bill defines “hemp” as “the plant Cannabis sativa L. and any part of the plant, including the seeds thereof and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with a delta-9 tetrahydrocannabinol [THC] concentration of not more than 0.3 percent on a dry weight basis.” While the definition of hemp will include any part of the Cannabis sativa L. plant, it retains prior regulatory limits used to define industrial hemp by limiting permissible levels of THC concentrations to no more than 0.3%. Hemp and hemp products that meet this definition will be exempt from the definition of “marihuana” (or marijuana) under the Federal Controlled Substances Act, thereby removing it from the list of prohibited Schedule I drugs.

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Energy conservation and effluent management systems prevalent among commercial laundries

Energy conservation and effluent management systems prevalent among commercial laundries

Kline’s latest I&I cleaning study, Laundry Chemical Products U.S.A.: Market Analysis and Opportunities, was published in September and contains a wealth of information on market sales, growth, forecasts, and insights from more than 500 structured surveys of professional end-use decision makers.

Commercial laundries were asked the importance of various emerging trends, and 55% rated energy saving/conservation as very important. Washing machine servicing is very important to 47% of commercial laundries.  New sources of revenue from more rental activity is rated third, with 45% giving it very important ratings. Cold water washing is aligned with energy savings and is rated fourth in importance.Continue reading

commercial cleaning products

Understanding professional end users’ perceptions of commercial cleaning products helps Kline’s clients thrive

Kline’s Industrial and Institutional practice offers a diverse portfolio of studies that provide market size and segmentation estimates on market segments including janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, I&I hand care, and floor care pads and tools. Our newest offering, Foodservice Cleaning Products in Europe, is expected to be published in 2019 and offers a full assessment of warewash chemicals, surface cleaning, and hand care used in commercial kitchens and foodservice areas in France, Germany, and the United Kingdom.   Continue reading

Independent OTC Companies

Spotlight on Fast-Growing Independent OTC Companies

Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading

“The pill” may be easier to obtain in the United States in the near future

“The pill” may be easier to obtain in the United States in the near future

Oral contraceptives (OCs), known commonly as “the pill,” are prescription medications that prevent pregnancy. The most common brands of OCs contain hormone combinations of estrogen, progestin, and/or progesterone. These products have been used for years and were first launched on the U.S. prescription market in the 1960s. While OCs resulted in a new era of pregnancy protection for women, they were not without potential side effects to be considered, including risk of blood clots, heart attack, stroke, high blood pressure, and breast cancer (particularly for women who smoke). To date, OCs have proven to be one of the most popular forms of birth control, due to ease of use, efficacy, and their good safety profile for most women. Continue reading

Innovation in cleaning chemicals and cloth products at the ISSA Show in Dallas

Innovation in cleaning chemicals and cloth products at the ISSA Show in Dallas

The annual ISSA Show in Dallas featured hundreds of exhibitors displaying their latest innovations, including cleaning chemicals, green cleaning products, dry wipers, wet wipes, machinery, floor pads, and dispensers. Rubbermaid was celebrating the 50th anniversary of its Brute trash can, and several large CPG companies expanded their professional offerings. For example, SC Johnson has fully incorporated Deb hand care into its professional cleaning offerings, and Henkel’s commercial cleaning line has been expanded and now includes the Sun, All, and Snuggle brands acquired from Sun Chemicals. Hydro Systems displayed their latest innovations in chemical dispensing systems, and Cascades PRO also displayed it New Era of Clean Tandem professional paper dispensers. Continue reading

Independent OTC Companies

Independent OTC Companies Poised for Rapid Growth

The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually.  There are small, independent companies, however, that have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial.Continue reading