One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen in several years.Continue reading
Physician Dispense Survey Results are in, Aesthetic Procedures Skyrocket, and Coverage Expands to UAE!
Our coverage of the multi-faceted market for topical and nonsurgical aesthetic products hits a high note this year according to our report findings. From the fast growth of professional skin care products in the medical care providers channel to the booming demand for in-office procedures, these segments continue to be fruitful for market stalwarts, as well as relative newcomers.
As marketers fight to stay on top in the fast-paced world of professional skin care and working with aesthetic physicians, it is important to take stock. This month, we will publish our Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey, which offers an unbiased view point of what dispensing physicians find most important from the brands they offer their patients.Continue reading
Earlier this week, we attended the annual American Academy of Dermatology (AAD) conference to scope out what’s new in the world of professional aesthetics, from topicals to injectables and lasers. Below are the most notable tidbits we saw and heard at the conference.
#1 Both Rx and OTC marketers are very focused on providing options for treatment of eczema, psoriasis, and dermatitis.
#2 Skin tightening is gaining traction among doctors and consumers. New topical neck lift products were seen from NeoStrata along with the category captain Nectifirm from Revision Skin Care.Continue reading
Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the United States, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.
South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%.Continue reading
Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made by professional skin care venues when choosing a brand. For example, the ability of the marketer to quickly deliver new product shipments so the skin care professional can restock inventory and replenish fast-moving products is an important factor often overlooked by marketers.Continue reading
Diversion is probably one of the most discussed topics in the professional skin care community with the majority of marketers facing this challenge. As the Internet has evolved as an important marketplace for everything beauty, a substantial number of professional skin care products—some of them counterfeit—are now sold through diverters on Amazon and eBay, undermining the intent of a company to sell authentic and high quality products through a reputable therapist, aesthetician, or physician.Continue reading
Sleep—both in terms of quality and quantity—is a key pillar in today’s well-being practices, along with mindful eating and physical fitness. Studies show that getting enough sleep can help to curb health concerns, including obesity and heart-related issues. It can also increase one’s performance, whether in the office or at the gym.
There has been a recent surge in devices and technologies purported to help improve sleep. There are two major forces at play that make the emerging sleep technology market so attractive. For one, consumers are increasingly incorporating technology and gadgets into their everyday lives, so they are perfectly primed to try new products like devices as a solution for getting a better night’ sleep. Secondly, with warnings in today’s headlines on the issues associated with popular over-the-counter and Rx sleep medications, consumers will be turning to alternative therapies in higher numbers than ever before.Continue reading
Industry buzz was across the board at this year’s AAD conference held in sunny Orlando, FL, as marketers, suppliers, and dermatologists converged to discuss emerging medical technologies, new treatments for skin conditions, and the impact of a new administration on the healthcare system. The exhibit hall showcased new products—both topical and devices. It was also a place where marketers chatted with us openly about areas like amalgamation of dermatologist groups and how to curtail diversion.
From a business standpoint, marketers acknowledged their frustrations with the diversion epidemic, which is rampant in this industry. Marketers spoke about the merits of Amazon’s new professional platform, but realized it has limitations as well. Other diversion-curbing platforms at the show were RegimenMD, which is slowly ramping up its physician bases of subscribers. The problem is an internal one as well, with marketers agreeing that they must do a better job of tracking sales to accounts who blatantly overorder.Continue reading
From skin care to hair care, a new class of tech-driven beauty products has emerged in the market, allowing consumers to self-treat their issues in real time. While Kline has reported on beauty device companies launching complementary apps to beauty devices, 2017 marks the year of personalization’s emergence in the field. Beauty companies and tech companies alike are playing in this new space that links high–priced devices to phone apps.
Companies more advanced in Internet of Things (IoT) are pinpointing gaps in the beauty devices market and entering it to offer innovative solutions to customized beauty. At CES 2017, Samsung, a company famous for its electronics, unveiled two new beauty concepts—the S-Skin and Lumini devices. Continue reading
The market for at-home beauty devices continues to deliver as sales increase by 11.5% in 2015 to reach nearly $2 billion at the manufacturers’ level, according to Kline’s recently released Beauty Devices: Global Market Analysis and Opportunities report. That strong growth is also slated for 2016 as well.
What’s contributing to this fantastic growth? Below are the top 10 factors driving the markets around the globe.Continue reading