Salons are the leading outlet when it comes to selling professional salon products. However, the brands that are gaining are not the perennial leaders. Based on just-published data from our revolutionary Kline PRO service, these practical webinars will show how to leverage the power of data to accelerate growth in the salon space.Continue reading
Author Archives: Marcela Chifu, Senior Marketing Executive
[WEBINAR] The Changing Face of Beauty Devices
The global beauty devices market continues to grow, however there has been a shift in the regions propelling growth — from the United States and Europe in the initial years of industry development to Asia in recent years. Attend this upcoming webinar on September 11 at 10 AM EST to see how individual country markets are performing and what factors are driving industry growth.Continue reading
Kline’s Presentations at Cosmoprof North America
Are you going to Cosmoprof North America? Stop by our booth (#34027) in the Trends Corner as we have some special surprises for you! Don’t miss the chance to give our products a test run, as well as to pick up exclusive educational materials! And there’s more…you can also enter our contest for a chance to win a free beauty report of your choice. View floor plan»
Hear from our team of experts and other industry thought leaders on current and demanding topics. Register here to attend our insightful presentations on Monday, July 29 at the Mandalay Convention Center in Las Vegas. Continue reading
Live Webinar – How Successful Beauty Retailers Win Customers in Asia
The beauty specialty stores channel is on the rise in China and Japan, fueled by technology and personalization. In China, sales of beauty products in the direct sales and specialty stores channels are up 23%, while in Japan, boutique retailers’ sales alone grow at 8% in 2018. Join our live webinar on Thursday, June 20, at 11 AM EST to learn what makes these markets tick and what stands behind their dynamic growth.Continue reading
Live Webinar – On a High: Natural and Cannabis Beauty Products
No longer a niche segment, natural personal care products continue to increase their share in the overall beauty landscape. Cannabis-infused beauty products are also on the rise, with marketers rapidly incorporating cannabis into their product offerings. We will tackle these trending topics in a complimentary webinar taking place on March 13 at 10:00 AM EST. Continue reading
Upcoming Webinar – Professional Skin Care: New Heights in Europe
The professional skin care market in Europe continues on an upward path, closing another dynamic year in 2018 and registering higher growth than the previous year by almost 5%. Attend our live presentation on Tuesday, January 29, at 10 AM CET to learn about the latest developments in this market based on our recently published Professional Skin Care Global Series report.Continue reading
Driving the Beauty Industry Forward with Data
Last week, the professional beauty industry’s top leaders convened in Scottsdale, AZ, for the 4th annual PBA Executive Summit. This yearly gathering is designed to bring key players to network while learning from a collective of esteemed speakers on how to successfully shape their businesses for tomorrow. Their messages were all clear and consistent with one common theme—Data is King.
Peter Sheahan, founder and Group CEO of Karrikins Group discussed how, in such rapidly changing times, particularly within the beauty industry, can you remain relevant, moving beyond the competition. As technology continues to disrupt and threaten our existing business models, Sheahan drove home the idea that it is crucial to understand our customers and own companies and by using data and insights we can model our business to reflect their changing needs.Continue reading
Birkenstock’s Entry and Numerous Novelties Hit Vivaness 2017
Natural personal care products continue to conquer the beauty world, confirmed not only by the large crowd seen at the Vivaness show in Nuremberg this past weekend, but also by the dynamic growth this market experiences each year. While most marketers continue to innovate, bringing nature’s best ingredients to consumers’ faces and bodies, a new and unexpected entry is taking the market by the storm—Birkenstock Natural Care.
Best known as a leader in the footwear industry, Birkenstock is making its way into the natural personal care market with a natural beauty care line based on the same raw material that is also the key component of its original shoe insole: natural cork. Birkenstock Natural Care is comprised of five treatment ranges encompassing ingredients like arctic moss, argan oil, baobab, moringa, and elderberries, alongside cork oak extract, which has been discovered to provide anti-aging benefits. Coming in a unique design and equipped with a refill system and airless dispensers that protect the content from oxidation, contamination, and dehydration, this new brand is expected to
launch in select key markets this fall.Continue reading