The Ever-rising Male Grooming Market

Governed by a rising demand for personal care products tailored to men’s needs, the male grooming market continues on a growth trajectory, albeit at a slower pace. New product launches, continued subscription box services, aggressive marketing, and rising indies contribute to the growing yet slowing category. Our upcoming Male Grooming Products: U.S. Market Analysis and Opportunities report explores this segment, with robust analysis on trends, brands, product categories, and outlook for the next five years. Its consumer survey chapter takes a deep dive into various triggers and influencers of purchase decisions and identifies the unmet needs of consumers.Continue reading

Beauty Retailing

Brick and Mortar is Back with Experiential Boutique Retailers

The beauty retailing environment has undergone revolutionary changes over the past years, from the omni-channel approach to retailing, to department stores revamping their beauty sections, and to the rise of boutique beauty retailing. While specialty stores are one of the leading and fastest-growing channels for beauty, boutique beauty retailers are the shining stars, bringing to consumers unique sensorial experiences while learning more about their preferences, needs, thoughts, and passions.Continue reading

Booming Indies Feed Growth in Multiple Beauty Categories

Booming Indies Feed Growth in Multiple Beauty Categories

Nature-inspired products, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the U.S. cosmetics and toiletries market. Recording solid growth of 4% in 2017, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 44th edition of our legendary Cosmetics & Toiletries USA 2018 report, encompassing five product classes and 19 product categories, we take note of important developments and highlights. Continue reading

U.S. Cosmetics and Toiletries Market

U.S. Cosmetics and Toiletries Market Going Full Steam Ahead

It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers a plethora of questions, some of which the report’s project manager, Naira Aslanian, is answering in the interview below.

  • What changes have taken place in the beauty and personal care market in the past year, and what do these changes mean for the marketers?Continue reading
Male Grooming Market

Male Grooming Madness Continues

Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.

Kline’s experts answer some of your questions regarding the category: 

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Naturals – The Outperformers of Beauty

Naturals – The Outperformers of Beauty

“Clean”, “Natural”, or “Green” are some terms used for the rapidly expanding movement in beauty and personal care, becoming a force to be reckoned with for the brands and retailers alike. In 2017, the natural personal care market records over 8% growth, with some categories outperforming the conventional market by more than three times. What is behind this robust growth? Our Natural Personal Care aims to take a closer look at the United States and Japan markets, with robust analysis and a deep dive into trends, brands, product categories, and outlook for the next five years.

Let’s look at the key highlights expected to arise in our market analysis:Continue reading

Cosmetics & Toiletries USA

The U.S. Cosmetics and Toiletries Industry Continues its Growth Trajectory

Governed by rapid changes and constant newness, the U.S. cosmetics and toiletries market is picking up the pace in 2017, growing by almost 1% faster than in 2016. New trends and exciting product launches are in, while consolidations in the industry continue, with several key shifts among the top players. As our annual flagship report – Cosmetics & Toiletries USA is now in publication with most of the chapters already being available, Naira Aslanian, the report’s project manager, answers questions on key discoveries. Continue reading

Nutricosmetics and Natural OTCs

The Ever-growing Pursuit of Wellness Drives Both Nutricosmetics and Natural OTCs

Nutricosmetics, a concept of beauty from within, is becoming increasingly popular for beauty lovers across the world. Product offerings in various textures and forms promise to address skin concerns and help grow thicker, stronger nails and hair are offered by brands like Age Quencher, Moon Dust, and Kora Organics.

The benefits of glowing skin, wrinkle repair, boosting collagen, and hydration are no longer only found in topical creams and serums, but also incorporated into supplements and powders. Department stores, specialty retailers, mass players, and Internet sites alike are incorporating ingestible beauty products on their shelves. The key market drivers for nutricosmetics, new products, channels of distribution, and which brands are ahead of the curve will be analyzed in the upcoming Nutricosmetics: U.S. Market Analysis and Opportunities study.Continue reading

Natural Products

Growing Online Ratings for Solution-based Natural Products

A new era of naturals has begun, with solutions-oriented naturally positioned products launching in various categories, stretching from facial treatments to lash boost products and antifungal foot creams. Such products are penetrating the facial skin care category the fastest, with naturally positioned acne treatments, peels, and microdermabrasion and anti-aging products making their way into the Amalgam Digital Beauty Product Tracker by climbing up the ranks in their respective treatment segments.Continue reading

The Rise of Inclusive Beauty

The Rise of Inclusive Beauty

Inclusive beauty has become embraced by brands and retailers alike in its ability to reach the previously under-served segments of the population who are eagerly accepting products specifically targeted at catering to their needs. Multicultural products, which started in hair care with “ethnic” brands in the market catering to multicultural consumers, have since evolved and penetrated other categories, such as makeup. The rise of gender fluidity and gender-free products is particularly seen in the fragrances and makeup classes.Continue reading