The concept of healthy living has evolved over the years to include a holistic approach to self-care. This promotes the notion of eating healthy and organic foods, taking supplements, using cleaner personal care products, exercising, and managing stress.

In their quest for greener and cleaner living, an increasing number of consumers opt for food and beverage products that they perceive to be “clean” or “natural.” Products with claims such as gluten-free, non-GMO, no artificial colors or preservatives, organic, and grass-fed are gaining more space at retailers’ shelves. Kline’s findings from the already-conducted Clean Label in Food and Beverages consumer survey indicate that slightly more than half of the respondents feel that purchasing natural/clean-labeled food products is essential or very important to them. They also cite that natural/clean foods have a positive effect on their health.Continue reading→