Top Salon Retail Products Revenue in Q1 2021 vs. Q1 2020

The Salon Industry is Celebrating Some Highs After a Year of Lows

There’s a reason for the salon industry to celebrate: Retail product sales were up in the first quarter of 2021.

While it might be tempting to downplay gains following 2020’s pandemic-related lows, it’s important to remember that the majority of Q1 2020 was “normal.” According to Kline PRO USA, salon retail product sales in January and February of 2020 were indexing just slightly ahead of 2019; it was only the latter part of March that affected quarterly results. This year, meanwhile, started off with a bang, as the care categories of conditioners, shampoos, and treatments posted double-digit growth.Continue reading

STMNT: High-Performing, Gender-Free Grooming

STMNT: High-Performing, Gender-Free Grooming 

Henkel joined forces with a team of barber industry disruptors—Julius Arriola, Miguel Gutierrez, and Sofie Pok—to create a new collection of high-performing grooming goods that are accessible to all, regardless of gender or style. The STMNT collection consists of lines personally created by each artist as well as a collaborative care line. The carefully curated portfolio, with a mission to “respect people that have bold, authentic statements to make,” debuted in the last half of 2020 and is currently ranked third of all brands launched last year. To monitor the progress of STMNT and other brands, follow our Kline PRO US and Canada offerings. 

Kline PRO USA

U.S. Salon Services Hit a High Mark

Exactly one year from when the professional salon industry hit an all-time low, data from Kline PRO U.S. shows a significant high mark for the industry in the United States. Salon service transactions for March 2021 were the highest since March 2020. Clients are gradually returning to salons, indicating that there is a chance for business to return to pre-pandemic levels. Continue reading

Kline PRO - Salon Industry

Salon Snapshot: What Was Up in 2020?

As we are all acutely aware, 2020 was a year like no otherThe COVID-19 pandemic affected all aspects of everyday life, and it certainly took a toll on the salon industryInterestingly, the year started out on a promising note: Kline PRO Pulse reports that for independent salons, January and February product sales indexed at just over 100, and service revenues stood at 96of the prior yearAfter this, everything changed. Mass closures, including salons, began in late March, and it was not until May and June that salons could re-open and offer some glimpse of hope that things may eventually be okay for the industry Continue reading

Professional Hair Care Industry in the United States and Canada

Five Hot Spots to Watch in Salon Services

Theres no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are: 

 

Waving Services (Yes, Perms!) 

If you wait long enough, everything comes back in style, and this seems true for perms.  The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.  

    • Q3 saw 16.7% more perm services than Q3 2019. 
    • Revenue was up 20.2%. 
    • The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).

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Gift Card Sales Help Salons Stay Afloat

Gift Card Sales Help Salons Stay Afloat

Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading

Sorry We Are Closed - Hair Salon Industry Pandemic Crisis

How Salons Will Emerge from Being Labeled a “Non-Essential” Business 

We have entered the second month of nearly all U.S. salons being closed as a result of the country’s effort to “flatten the curve” of COVID-19’s spread by way of social distancing. And while there are talks of starting to open businesses back up, it remains to be seen if salons will be included in that first wave of openings. Initially, May 1 was the optimistic date for this to begin, but Georgia has announced allowing salons to open as early as this week so there is hope. 

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Men in Salon

Shave and a Haircut, Two Bits!

Two bits would be a bargain based on the average prices that salons are now charging for men’s services. Once perceived as a space exclusive to women, independent salons are finding that offering services and products for men can help bolster their bottom line. In fact, services that Kline PRO USA identifies as exclusive to men brought in nearly 8% of all service revenue in the first half of 2019. This number is on par with figures from the full year 2018.

Men’s haircut and coloring services had a solid performance in 2018 with an increase of 3% in revenues, while the number of these services performed remained flat. This growth in revenue indicates that men are willing to pay a bit more for the services than they did the year before. Being able to increase prices helps salons offset the decline in the frequency of these services, as shown by Kline PRO data for the first half. Continue reading

Professional Hair Care Products

Good for Your Body, Good for Your Hair

Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients that are bridging the way from the kitchen table to the shower reads much like a grocery list: almond, avocado, coconut, honey, lemon, mango, olive oil, and vinegar.Continue reading

Carrie Mellage, Kline's Vice President of Consumer Products presenting in a Cosmo Talks session.

Big Data? Big Deal. Is it Really That Important?

The answer is a resounding “yes” based upon the insightful and passionate discussion that took place among the panel of industry experts that convened last week at Cosmoprof North America to address the topic of data. Jerry Densk, L’Oréal Vice President of Consumer and Market Intelligence; Rick Kornbluth, CEO of Kevin.Murphy; and Sydney Berry, CEO/Co-Owner of Salon Services joined Steve Sleeper, Executive Director of the PBA, and Carrie Mellage of Kline to share their experiences using data to manage their businesses.

The session began with everyone in the room agreeing with Mellage, Kline’s Vice President of Consumer Products, that the professional salon industry is lacking in terms of data when compared to other industries. While there are some resources available, there is still a way to go. Throughout the course of the program, it was stressed a number of times that it is necessary for the industry to work together and finally understand that it really is okay to share data. As Kornbluth said, “We are at a tipping point; we have to help the industry.”Continue reading