A new year brings many resolutions to “get healthier,” and that pledge extends to the scalp in 2023. Fortunately, consumers have a wide range of products to choose from, and the selection is growing. Since January, 15% of the launches picked up by the New Products Tracker in Kline’s Professional Hair Care Intelligence Center provide scalp care benefits.
Author Archive: Paula Gottdiner, Project Manager, Consumer Products
Curl Care Sales Jump as Consumers Transition to Natural Hairstyles
As styles have evolved to embrace the curly look, the demand for curl care products has been on the rise in salons. In fact, according to Kline PRO, curl care was the only segment in the United States to experience double-digit growth during the Q1–Q3 2022 reporting period.
Are Leading Salon Hair Care Brands Delivering the Most Value?
Top-selling salon hair care brands are those that have the highest sales in the market, but is that enough to earn them an automatic spot on the shelf?
Are Salons Keeping up With Inflation?
These days, reports of rising inflation are seen everywhere—be it the grocery store or the gas pump. But what about salons? Our just-released Kline PRO data indicates that salon prices are on the rise but not at the same rate as those reported for the overall market.
Pump Up the Volume: What Products Are in High Demand in Salons?
Consumers are requesting blowout services more often than they did a year ago. According to the recent release of first-quarter findings from Kline PRO: Salon Retail Products and Database, the number of salon blowouts is up 36% in the United States and 46% in Canada.
U.S. Salon Retail is Alive and Well: What’s Trending and Luring Clients Back?
Retail product sales were up 6.5% in the U.S. in Q1 2022 compared to Q1 2021. This is truly remarkable news for the salon channel, which faced numerous challenges over the past three years. In addition to shutdowns and requirements to implement new health and safety measures, which impacted the service capacity, salon operators experienced increased competition from e-commerce and retailers such as Ulta and Sephora. Despite losing some share to these channels, salons remain the leading outlet for professional hair product sales. According to Kline PRO USA, our salon retail products and services database, sales are nearly back to the level of comparable pre-pandemic Q1 2019; down just 3.4%.
How K18 Became One of the Top 100 Best-Selling Salon Brands
K18 has been making headlines in our Kline PRO U.S. database, with revenue growth in excess of 100% in 2021. Granted, the brand was barely a blip on the radar of Kline PRO in December of 2020, with just one item — Khairpep K18peptide Mask — for sale. Then, in January 2021, a rebranding of the product, which included a name change to K18 leave-in molecular hair mask, brought a tripling of sales, followed by a tenfold increase in February. Sales through the year continued to rise, culminating in K18 breaking into the top 100 best-selling brands of 2021.
Braids, Beards, and Bronzing Boost the Comeback of Salons
Salon service revenues in the United States were up a whopping 23% in 2021 as the market recovered from pandemic-related closures.
Some of the bounce-back was expected — as calendars filled up with weddings and proms again, the need for services such as curling, special occasion hair styling, and makeup application resurfaced. Each of these services saw significant growth in both Canada and the United States. Additionally, the upcoming Kline PRO 2021 Annual Summary Report reveals other pockets of growth that reflect consumers embracing new trends and turning to self-care.
Eleven Australia: Keeping it Simple
Eleven Australia launched in 2011 with the mission to provide a range of products that simplify hair and body care routines, with each product given a name that describes exactly what it does. The brand’s first, and currently still best–selling product, Miracle Hair Treatment, led the way. Other benefit-focused product lines followed, including Keep My Colour, Hydrate My Hair, and Keep My Curl. Judging by Kline PRO U.S. data, consumers around the globe have embraced Eleven Australia’s straightforward approach: The brand showed a 36% increase in the first quarter of this year over a year ago. To monitor the progress of Eleven Australia and other brands, follow our Kline PRO US and Canada offerings.
The Salon Industry is Celebrating Some Highs After a Year of Lows
There’s a reason for the salon industry to celebrate: Retail product sales were up in the first quarter of 2021.
While it might be tempting to downplay gains following 2020’s pandemic-related lows, it’s important to remember that the majority of Q1 2020 was “normal.” According to Kline PRO USA, salon retail product sales in January and February of 2020 were indexing just slightly ahead of 2019; it was only the latter part of March that affected quarterly results. This year, meanwhile, started off with a bang, as the care categories of conditioners, shampoos, and treatments posted double-digit growth.Continue reading
