K18 has been making headlines in our Kline PRO U.S. database, with revenue growth in excess of 100% in 2021. Granted, the brand was barely a blip on the radar of Kline PRO in December of 2020, with just one item — Khairpep K18peptide Mask — for sale. Then, in January 2021, a rebranding of the product, which included a name change to K18 leave-in molecular hair mask, brought a tripling of sales, followed by a tenfold increase in February. Sales through the year continued to rise, culminating in K18 breaking into the top 100 best-selling brands of 2021.
Salon service revenues in the United States were up a whopping 23% in 2021 as the market recovered from pandemic-related closures.
Some of the bounce-back was expected — as calendars filled up with weddings and proms again, the need for services such as curling, special occasion hair styling, and makeup application resurfaced. Each of these services saw significant growth in both Canada and the United States. Additionally, the upcoming Kline PRO 2021 Annual Summary Report reveals other pockets of growth that reflect consumers embracing new trends and turning to self-care.
Eleven Australia launched in 2011 with the mission to provide a range of products that simplify hair and body care routines, with each product given a name that describes exactly what it does. The brand’s first, and currently still best–selling product, Miracle Hair Treatment, led the way. Other benefit-focused product lines followed, including Keep My Colour, Hydrate My Hair, and Keep My Curl. Judging by Kline PRO U.S. data, consumers around the globe have embraced Eleven Australia’s straightforward approach: The brand showed a 36% increase in the first quarter of this year over a year ago. To monitor the progress of Eleven Australia and other brands, follow our Kline PRO US and Canada offerings.
There’s a reason for the salon industry to celebrate: Retail product sales were up in the first quarter of 2021.
While it might be tempting to downplay gains following 2020’s pandemic-related lows, it’s important to remember that the majority of Q1 2020 was “normal.” According to Kline PRO USA, salon retail product sales in January and February of 2020 were indexing just slightly ahead of 2019; it was only the latter part of March that affected quarterly results. This year, meanwhile, started off with a bang, as the care categories of conditioners, shampoos, and treatments posted double-digit growth.Continue reading
Henkel joined forces with a team of barber industry disruptors—Julius Arriola, Miguel Gutierrez, and Sofie Pok—to create a new collection of high-performing grooming goods that are accessible to all, regardless of gender or style. The STMNT collection consists of lines personally created by each artist as well as a collaborative care line. The carefully curated portfolio, with a mission to “respect people that have bold, authentic statements to make,” debuted in the last half of 2020 and is currently ranked third of all brands launched last year. To monitor the progress of STMNT and other brands, follow our Kline PRO US and Canada offerings.
Exactly one year from when the professional salon industry hit an all-time low, data from Kline PRO U.S. shows a significant high mark for the industry in the United States. Salon service transactions for March 2021 were the highest since March 2020. Clients are gradually returning to salons, indicating that there is a chance for business to return to pre-pandemic levels. Continue reading
As we are all acutely aware, 2020 was a year like no other. The COVID-19 pandemic affected all aspects of everyday life, and it certainly took a toll on the salon industry. Interestingly, the year started out on a promising note: Kline PRO Pulse reports that for independent salons, January and February product sales indexed at just over 100, and service revenues stood at 96% of the prior year. After this, everything changed. Mass closures, including salons, began in late March, and it was not until May and June that salons could re-open and offer some glimpse of hope that things may eventually be okay for the industry. Continue reading
There’s no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are:
Waving Services (Yes, Perms!)
If you wait long enough, everything comes back in style, and this seems true for perms. The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.
- Q3 saw 16.7% more perm services than Q3 2019.
- Revenue was up 20.2%.
- The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading
We have entered the second month of nearly all U.S. salons being closed as a result of the country’s effort to “flatten the curve” of COVID-19’s spread by way of social distancing. And while there are talks of starting to open businesses back up, it remains to be seen if salons will be included in that first wave of openings. Initially, May 1 was the optimistic date for this to begin, but Georgia has announced allowing salons to open as early as this week so there is hope.