We have entered the second month of nearly all U.S. salons being closed as a result of the country’s effort to “flatten the curve” of COVID-19’s spread by way of social distancing. And while there are talks of starting to open businesses back up, it remains to be seen if salons will be included in that first wave of openings. Initially, May 1 was the optimistic date for this to begin, but Georgia has announced allowing salons to open as early as this week so there is hope.
Two bits would be a bargain based on the average prices that salons are now charging for men’s services. Once perceived as a space exclusive to women, independent salons are finding that offering services and products for men can help bolster their bottom line. In fact, services that Kline PRO USA identifies as exclusive to men brought in nearly 8% of all service revenue in the first half of 2019. This number is on par with figures from the full year 2018.
Men’s haircut and coloring services had a solid performance in 2018 with an increase of 3% in revenues, while the number of these services performed remained flat. This growth in revenue indicates that men are willing to pay a bit more for the services than they did the year before. Being able to increase prices helps salons offset the decline in the frequency of these services, as shown by Kline PRO data for the first half. Continue reading
Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients that are bridging the way from the kitchen table to the shower reads much like a grocery list: almond, avocado, coconut, honey, lemon, mango, olive oil, and vinegar.Continue reading
The answer is a resounding “yes” based upon the insightful and passionate discussion that took place among the panel of industry experts that convened last week at Cosmoprof North America to address the topic of data. Jerry Densk, L’Oréal Vice President of Consumer and Market Intelligence; Rick Kornbluth, CEO of Kevin.Murphy; and Sydney Berry, CEO/Co-Owner of Salon Services joined Steve Sleeper, Executive Director of the PBA, and Carrie Mellage of Kline to share their experiences using data to manage their businesses.
The session began with everyone in the room agreeing with Mellage, Kline’s Vice President of Consumer Products, that the professional salon industry is lacking in terms of data when compared to other industries. While there are some resources available, there is still a way to go. Throughout the course of the program, it was stressed a number of times that it is necessary for the industry to work together and finally understand that it really is okay to share data. As Kornbluth said, “We are at a tipping point; we have to help the industry.”Continue reading
Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.
According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading
Finally! For the first time ever, transaction-based sales data for the professional salon industry is available in the U.K. and Ireland. Just this month, we published Kline PRO UK and Kline PRO Ireland, which are extensions of our well-established and highly regarded Kline PRO platform that already covers the United States. We caught up with Paula Gottdiner, Project Manager, to discuss early findings.
The first half of 2018 results from Kline PRO USA, our powerful tool for the salon industry based on transactional data, is in. Unlike previous years when Q1 sales routinely fall off after strong fourth quarters that are fueled by holiday activity and gift card sales, Q2 historically trends back up with an increase of 3% to 4%. That did not happen in 2018 − Q2 sales fell 0.6%. While that percent is barely noticeable, it is not consistent with what is normally seen and does not bode well for Q3, which is customarily the weakest quarter of the year.Continue reading
Detoxing can be good for your body and hair! Hair? Yes, if you think about it, your hair is exposed to a number of things that affect its health: air pollution, hard water, chlorine, styling products, and even your daily shampoo. So, what can be done to rid it of these harmful elements and restore its luster? One answer is by using a clarifying shampoo.
What is a clarifying shampoo? It is a “super” shampoo with the ability to deep clean and cut through all the build-up. The frequency of usage will vary based upon how you treat your hair. If you are a product junkie, use a lot of dry shampoo, or are exposed to water with chemicals then it might make sense to use clarifying shampoos once a week. However, if you have color-treated or dry hair, using clarifying shampoo once a month may work best for you.Continue reading
The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.
Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance.Continue reading