Despite nearly a 10% decline in salon retail revenue during the first half of 2024, curl care products remain a segment to watch in the professional hair care market, showing resilient growth of almost 2%, according to the latest Kline PRO data. This increase is driven by hair styling and hair care products, with hair styling alone accounting for 60% of segment sales.
With about 60% of the U.S. population having wavy, curly, or coily hair, curl care is not only significant, but also an expanding segment within the hair care market. The natural hair movement has been pivotal in encouraging individuals to embrace their natural textures, fueling demand for specialized curl care products.
As consumers continue to embrace more natural, curly styles, the need for products that cater to their unique hair types becomes more pronounced. This trend highlights the importance of understanding and addressing the diverse needs of curly-haired individuals, as each curl type presents unique requirements that demand specialized solutions.
Bestselling Curl Care Products in U.S. Salons
Top Selling New Curl Care Products in U.S. Salons
In the first half of 2024, the curl care segment dominated new launches in the professional hair care market in terms of revenue generation. Leading products included Aveda Be Curly Advanced and Redken Acidic Bonding Curls, underscoring the sustained strength of premium curl care offerings.
Aveda Be Curly Advanced offers a range of eco-friendly curl care products to enhance curl definition, reduce frizz, and increase shine with natural ingredients. According to Kline PRO, this line represents 7% share of Aveda’s revenue.
Redken’s Acidic Bonding Curls is a silicone-free bonding range specifically formulated to restore and enhance damaged, chemically processed wavy, curly, and coily hair. This line accounts for 3% share to the brand’s revenue.
New Curl Care Product Arrivals in U.S. Salons
The New Products Tracker in our soon-to-be-released, upgraded Professional Hair Care Intelligence Center has also picked up a wave of recent curl care product launches. Among these are notable debuts like Olaplex No.10 Bond Shaper Curl Defining Gel and the Joico Curls Like Us line.
With consumers’ significant focus on natural hair care, curl care remains a priority for both consumers and brands. Kline PRO, the industry’s only point-of-sales database tracking salon services and retail product sales, empowers brands with data-driven insights into high-demand product types like curl care. Powered by transactional-level data from over 3,000 salons, Kline PRO also enables brands to understand which segments of their product portfolio are delivering change. Connect with an industry expert to learn how these insights can drive your brand’s growth.
