Globally, medical care providers tend to be the channel of choice among consumers seeking help with their skin care problems, ranging from fine lines and wrinkles, to brown spots, acne, and sagging skin. The channel includes dermatologists and plastic surgeons that offer an array of both surgical and non-surgical procedures and skin care treatments that attracts consumers. In 2016, Americans spend $6.4 billion on non-surgical procedures, up 18.5% from $5.4 billion in 2015, according to the American Society for Plastic Surgery.
Medical care providers is the key channel driving growth in the skin care sector across several markets, including China, Europe, and the United States, according to Kline’s upcoming Professional Skin Care Global Series report. The channel records strong growth of 28% in China, 10% in Europe, and continues to record mid single-digit growth in South Korea and the United States.
Growing demand for non-surgical procedures is one of the key driving factors of professional skin care products globally, as physicians typically recommend take-home skin care products to be used in combination with procedures, to increase the benefits or reduce the side effects of procedures. Within the medical care providers channel, specialty treatments and serums are the most popular product type for take-home use, while chemical peels are widely used for back-bar treatments.
Dispensing skin care products continues to be attractive to physicians, and the number of dispensing physicians continues to increase in 2017 among medical spas and other physicians. Marketers catering to the medical care providers channel continue to keep a close watch on the factors that influence physicians’ decision to choose a brand. In order understand which attributes are considered to be the most important to physicians while choosing a brand, we are launching the third edition of Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey, which will help marketers better understand the changing attitudes of physicians.
Non-surgical procedures continue to be the mainstay among dermatologists, plastic surgeons, and medical spas in the United States, as these have grown from 0.7 million in 1997 to 11.7 million procedures in 2016. Among the non-surgical procedures, injectables continue to be the most popular, while photorejuvenation procedures record the fastest growth, according to the American Society for Plastic Surgery. Key factors driving growth include a greater awareness of in-office treatments and their benefits, less downtime and discomfort, supported by a whole body of treatments and increased distribution.
To help you better understand the dynamics of this market and attractiveness of non-surgical procedures, we are launching the Professional Aesthetics: U.S. Market Analysis and Opportunities study. This report will provide insights on new technologies and expected future trends, key skin care concerns that professionals address, and the different approaches that can be selected for various treatments, as well as the competitive landscape.
