Management Team

Amira Freyer-Elgendy

QI and Consumer Insights Lead

As QI and Consumer Insights Lead, Amira uses data-driven analytics to understand what underpins individual behavior, generate consumer insights and create compelling and creative data visualization. She is also heavily involved in forecasting driver workshops, marketing materials and supplementary secondary research.  

Despite being a relatively new addition to the team, she has managed to optimize and add a pivotal consumer angle to key workstreams. Her academic background in Psychology and years of experience in insight roles informs her expertise in FMCG industries and visual storytelling.