Director of Predictive Services & Forecasting
Max joined Kline in 2022 to head up the firm’s Predictive Services & Forecasting practice. He is located in the London office. Max is leading the analytics team with the creation of best-in-class services in data for Kline’s syndicated research and management consulting businesses. Most recently, he was Analytics Director at Advantage Smollan, where he created and commercialized the full-data analytics proposition for the U.K.-operating company. Prior to this, Max was Head of Forecasting at GlobalData.
Initially hired as Data Analyst, Max became the global owner of forecasting solutions for the entire GlobalData organization, adding value and bringing competitive differentiation to syndicated products while launching a rev-gen business for forecasting solutions. Max’s data science algorithms and data extrapolation skills were deployed across all industries at GlobalData. In his role as Packaging Consulting Director, Max collaborated with Marketing and Strategy leaders to establish short and long-term demand models for markets, channels, and products. Max served an extensive customer base with clients such as Coca-Cola, Diageo, PepsiCo, Tesco, and Tetra Pak.
Max holds a Master’s Degree (1st class honors) in Mathematics from Durham University. He is a Level 7 Referee with The FA.