In our ongoing journey to discover the gems of the beauty devices market, we continue to be amazed by the multitude of players that exist and the innovative approaches they constantly bring to their products. Many new, creative, and price-accessible devices launched in the market in 2014, contributing to its record-breaking growth of nearly 15% globally, with China being on top of the chart.
The quest to offer unique devices is moving at full speed, with several marketers clearly upgrading their product portfolios in 2015. Cleansing devices in particular are undergoing revitalization, with new models from Clinique and Clarisonic now targeting male consumers and going beyond just cleansing to offer multifunctional benefits and fresh technological approaches to treat more than one skin concern. One example of such innovation is Beurer’s Pureo Deep Clear Facial Cleansing Brush with blue LED light to treat acne. The device hits shelves in Europe, Australia, and the United States this November.
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Pureo Deep Clear Facial |
Clarisonic Alpha Fit Cleansing System for Men by L’Oréal |
Clinique for Men Sonic System Deep Cleansing by Estée Lauder |
The positive rise of the hair regrowth category is an interesting and new development for 2015. Rather underpenetrated in many countries, this product category is particularly significant in the United States and is likely to establish a much stronger foothold in Europe and Asia in the near future. We will be covering the evolution of this category in the upcoming edition of our Beauty Devices: Global Market Analysis and Opportunities report.
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LaserBand 82 by Hairmax |
The impressive opportunities of the at-home beauty market continue to attract investment from the beauty giants. Unilever’s joint venture with Syneron Medical, the launch of Estée Lauder’s Clinique device, and Johnson & Johnson’s financing in La Lumiere are all examples of global leading players embracing the concept of beauty devices and subsequently reaping the benefits of such a thriving industry. On top of all this, global companies continue to look for ways to innovate and expand in this promising market. We will leave the speculation up to you, but with Johnson & Johnson’s $20 million investment in the start-up company La Lumiere and the new and exciting launch promised on illumask.com —which is temporarily closed for business until 2016—it seems that the multinational giant might be preparing itself to jump in 100%.
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Iluminage Skin Smoothing Laser |
illuMask by La Lumiere |
The latest innovations and developments of the global at-home beauty devices market offer a fresh storyline that we are preparing to unveil for you in the new edition of our ongoing Beauty Devices: Global Market Analysis and Opportunities report –a comprehensive analysis of the global at-home beauty devices, focusing on its size and growth, key changes in distribution, the competitive landscape, new product launches, and more. New to this report series will be the inclusion of an interactive database.
