Düsseldorf recently hosted two vibrant trade shows for the hairdressing industry in the DACH region—TOP HAIR 2024 and BEAUTY DÜSSELDORF 2024. Among the standout observations from this year’s shows was the significant presence of hair extensions, a category closely monitored in Kline PRO due to its dynamic growth potential.
Numerous exhibitors showcased their diverse range of hair extensions, including Flaunt by Paul Mitchell, LA’Ive, and Hollywood Hair. Particularly noteworthy was the strong representation of Asian brands such as Yantai Meishuo Arts&Craft, Qingdao Amber Hair, and GZ Alice Hair Products, highlighting their increasing presence in the Germany market.
Dmitrii Bachukin, Analyst in Kline’s Beauty and Wellbeing sector, was among the attendees. Below are some of the highlights that caught his attention, including key new launches and noteworthy products, particularly those relevant to professional beauty—an area of core expertise for Kline:
- Kemon introduced its latest Actyva Coloro demi-permanent and permanent hair colors, inspired by skincare principles. This innovative line features the ALKELA complex, which boasts up to 95% natural origin ingredients.
Actyva Coloro by Kemon
- Selective Professional revealed its new Hemp line, which is entirely vegan and cruelty-free. The products in this range are free from SLES, SLS, and silicone, providing waterless rituals and serving as a comprehensive foundation for hair care routines or as a complement to more intricate regimens.
Hemp by Selective Professional
- Hair Haus presented its Super Brilliant Style line, infused with a potent concentration of Vitamin E to ensure optimal moisture and softness, while enhancing manageability.
Hair Haus showcased its private label Super Brilliant Style line
- Vitality’s unveiled its Espresso color masks, featuring a reconstructive formula with an acidic pH that aids in sealing the hair scales and preserving pigment. Moreover, it is ammonia-free, ensuring gentleness on the scalp.
Vitality’s Espresso color masks
- FACE SPAce by Comfort Zone presented a variety of express spa treatments. Specially designed chairs positioned in front of full-length mirrors enabled visitors to engage with therapists for educational purposes and observe the immediate ‘lifting’ results of their treatments in real time, offering a unique and immersive experience.
FACE SPAce by Comfort Zone
For an insightful first look inside the key strategies of winning professional hair care brands in China, Europe, the United States, and Brazil, join our upcoming webinar on April 18 at 10 AM EST, drawing upon Kline’s soon-to-be-published analysis of more than 30 professional hair care markets, representing over 85% of the global universe.
