Kline PRO: Salon Retail Products and Services Database

Base Year: 2020
To be published: Quarterly
Regional Coverage: Canada, United States

Kline Pro : Annual Summary Report
Base year 2019
Published April 2020
Regional Coverage United Kingdom, United States
Download Brochure

Kline Pro : Salon Retail Products and Services Database
Base year 2020
To be published Quarterly
Regional Coverage Canada, United States
Download Brochure

A comprehensive interactive database that enables users to access the latest performance data on the professional hair care industry. Based on actual salon transactions from a panel of thousands of salons, it yields category, brand, and product-level sales and service data on a quarterly basis.

Scope:

  • Retail Products
    • Conditioners
    • Hair styling products and sprays
    • Shampoos
    • Treatments
    • Kits/promotions
  • Services
    • Haircut
    • Hair coloring
    • Styling
    • Texturizing
    • Treatment
    • Other goods and services

 

Database Contents

Kline PRO provides an unbiased view of the performance of the professional hair care industry based on hard, transactional data collected from a panel of thousands of salons. The service is delivered quarterly. A rolling historical database covering eight (8) quarters is maintained so that users will have the ability to do full year-over-year comparisons. This program covers register transactions (salon retail) and services. Data is reported on both the unit and revenue levels.

Retail Products

  • Category (Table 1)
  • Segment (Table 4)
  • Company
  • Master brand, brand,
  • sub-brand
  • ​Item
  • Salon demographics (Table 3)

Metrics for Retail Products

  • Revenue
  • Volume (ounces)
  • Quantity (number of units)
  • Master brand, brand,
  • Shares
  • ​% change vs. previous quarter/year prior
Table 1: Product Categories
Conditioners
Hair styling products and sprays
Shampoos
Treatments
Kits/promotions

Services

  • Service type (Table 2)
  • Segment, sub-segment (Table 5)
  • Salon demographics (Table 3)

Metrics for Services

  • Revenue
  • Service transaction count
  • Average price per service
  • Shares
  • % change vs. previous quarter/year prior
Table 2: Service Types
Hair coloring
Hair cut
Styling
Texturizing
Treatment
Other goods and services
Table 3: Salon Demographics
Region:
Canada: Atlantic Canada, British Columbia, Ontario, Prairies, Quebec
United States: Central, Midwest, Northeast, South, West
Salon size: Small, Medium, Large
Salon positioning: Value, Moderate, Premium
Table 4: RETAIL PRODUCT SEGMENTATION
CONDITIONERS HAIR STYLING PRODUCTS AND SPRAYS SHAMPOOS TREATMENT KITS/PROMOTIONS
FORM Cleansing
Daily rinse
Aerosol
Cream
Gel
Glaze/lotion
Mousse
Non-aerosol
Pomade/paste
Powder
Dry
Daily rinse
Detangler
Dry conditioner
Leave-in other
Oil
Rinse-out treatment
Not specified
FUNCTION Anti-aging
Clarifying
Color care
Curl care
General/multi-purpose
Moisturizing
Repair/condition
Scalp care
Shine
Smoothing/frizz control
Thermal care
Thinning hair
UV/sun protection
Volumizing
Curl care
General/multi-purpose
Finishing
Shine
Smoothing/frizz control
Texturizing
Thermal care
Volumizing
Anti-aging
Clarifying
Color care
Curl care
General/multi-purpose
Moisturizing
Repair/condition
Scalp care
Shine
Smoothing/frizz control
Thermal care
Thinning hair
UV/sun protection
Volumizing
Anti-aging
Clarifying
Color care
Curl care
General/multi-purpose
Moisturizing
Repair/condition
Scalp care
Shine
Smoothing/frizz control
Thermal care
Thinning hair
UV/sun protection
Volumizing
Anti-aging
Clarifying
Color care
Curl care
General/multi-purpose
Moisturizing
Repair/condition
Scalp care
Shine
Smoothing/frizz control
Thermal care
Thinning hair
UV/sun protection
Volumizing
OTHER Nature-inspired
Men’s product
Nature-inspired
Men’s product
Nature-inspired
Men’s product
Nature-inspired
Men’s product
Nature-inspired
Men’s product
Table 5: SERVICE SEGMENTATION
HAIR COLORING HAIR CUT STYLING TEXTURIZING TREATMENT OTHER
Coloring
- Color/cut
- Color/cut/style
- Color/style
- Color glossing/toning
- Color refresh
- Corrective color
- Creative color
- Demi-permanent
- Semi-permanent
- Men’s color/cut
- Men’s coloring
- Single process
- Virgin color
Lightening
- Balayage/hair painting
- Bleach & tone
- Highlight/lowlight full
- Highlight/lowlight partial
- Men’s lightening
- Ombre
- Virgin bleach
Not specified
Bang or neck trim
Child’s haircut
Cut/style
Men’s haircut
Women’s haircut
Not specified
Blowout
Braiding
Child’s style
Curling
Flat ironing
Special occasion
Not specified
Straightening and smoothing
- Keratin
- Thermal reconditioning
- Relaxer
- Not specified
Waving
- Perm
- Perm/cut
Not specified
Bond builder treatment
Clarifying treatment
Conditioning treatment
Scalp treatment
Thinning hair
treatment
Not specified
Beard services
Body treatment
Consultation
Eyebrow tinting
Eyelash services
Gift cards
Extension/weave
Hair removal
Makeup application
Massage
Nails
Shaving
Skin care
Tanning
Not specified

Report Contents

Quarterly Summary Reports

  • Overview
  • Executive Summary
  • Services Quick View
  • Salon Retail Quick View
  • Category Quick View
  • ​Salon Services Overview
    • Shares and change for revenue and service count
    • Top 10 fastest-growing services
    • Services creating value
  • Salon retail overview
  • Revenue and volume shares and change
  • Segment shares and change
  • Regional revenue share
  • Revenue share by salon size and positioning
  • Leading companies, total market and by category
  • Leading master brands, total market and by category
  • Top 5 items and top 5 movers by category
  • Top new items by category

Scope & Benefits

This service provides subscribers with an accurate picture of the size, segmentation, and performance of the professional hair care market and enables users to exploit business opportunities by understanding market dynamics, competitive forces, and product trends. It offers a timely source to identify and track emerging trends and the latest new product launches.

This study assists in:

  • New product development
  • Industry/category/brand assessments
  • Strategic planning
  • Acquisition screening

Supported by quarterly report featuring:

  • Executive summary
  • Category shares and change
  • Leading companies and brands
  • Top new items

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