The Market for Home Fragrances: Status Quo or Raising the Bar?
Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring Baby Magic, Snuggles, and Cinnabon scents. In 2013 scent preferences underline the classic appeal of nature-themed, and subtle fragrances, like “water,” “beach,” “air,” and “linen” are emerging as the most popular home fragrances, overtaking “floral,” “fruity,” “seasonal,” “spices,” and “masculine” fragrances.Continue reading
The Seismic Shift Expected in Beauty Consumer by 2030
The FIT Cosmetics and Fragrance Marketing and Management Master’s Degree 2014 graduates are predicting a “seismic shift” in the beauty consumer based on their Capstone research. Several teams undertook extensive global research to develop a future view of the world of beauty and how the beauty consumer will evolve, presented at June 4th’s Capstone Research Presentations in New York, NY. Topics covered included: Accessible Beauty, Engaging the New Beauty Consumer, and Men’s Beauty.
The presentations provided a comprehensive view of how the beauty business and consumer will develop and unfold to 2030. Continue reading
Fasten Your Seatbelts for the Beauty Retailing Roller Coaster
Findings from our Cosmetics & Toiletries USA report reveal that department stores, along with specialty stores, experienced exceptional growth in 2013, while direct sales outlets or channel squeaked by with an estimated growth of 1%. Our biennial Beauty Retailing USA (coming in 2015) report digs deeper into the retail landscape, explaining what growth patterns really mean within the channels of distribution.
This report will explain that there is more in channel growth than meets the eye, with many different elements to each channel. For example, if we break up the direct sales channel into its various components, we would see that the person-to-person selling portion experienced dramatic declines due to Avon’s poor performance, while the smaller e-commerce, home shopping, and infomercial channels recorded healthy gains. Continue reading
Beauty’s Best Kept Secret: Awareness of At-home Beauty Devices Remarkably Low while Satisfaction is High Among those in the Know
Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to our recently published Beauty Devices: Global Market Brief. Meanwhile, awareness is low with “didn’t know about them” as the second most commonly given reason from those who have not yet tried an at-home beauty device.
“Our research shows that women who use skin care devices have a high level of satisfaction. However, the penetration rates of these high-tech gadgets are low across most regions due to lack of awareness about them, indicating significant opportunity for marketers to attract new consumers,” notes Karen Doskow, Director of Consumer Products at Kline.Continue reading
Uncovering Growth in Today’s Beauty Market
Facing many challenges in 2013, the U.S. cosmetics and toiletries industry has still managed to grow by 2.4% at the manufacturers’ level, which is a slightly lower growth than in 2012. The top 10 companies still control the market, accounting for almost 62% of the total sales, down slightly from 63.5% five years ago. However, the strongest sales gains continue to come from smaller, niche players, as well as some of the larger companies, such as L’Oréal, that have made acquisitions over the year.Continue reading
Polymers for Solubility Enhancement Will Drive the Oral Solid Dosage Forms Market, According to Kline
Poor solubility has been a major challenge in the formulation development for oral solid dosage form (OSDF) pharmaceuticals, a preferred route for pharmaceutical consumption. Various methods have been researched to improve solubility of poorly soluble API and among these the use of polymers for solubility enhancement in solid dispersions is among the most popular. Identifying the importance of the trend and to fulfill inadequately assessed market for polymers for solubility enhancement, global consulting and research firm Kline & Company is announcing the undertaking of a comprehensive study on Polymers for Solubility Enhancement in Pharmaceutical Oral Solid Dosage Forms: Global Market Analysis and Opportunities. The study will cover current and forecast demand by major products, supplier sales, and technical and market trends, as well as market opportunities and challenges for manufacturers of these polymers worldwide.Continue reading
Indulgence, Relaxation, and Passion for Beauty – Exploring the Professional Skin Care Market in Southeast Asia
In our ongoing search to identify new markets of opportunity for professional skin care brands, our sights turned once again to Asia. With an already strong knowledge base of China, Japan, and South Korea, we ventured to Southeast Asia this year, specifically Thailand and Indonesia, to investigate the market.
According to Kline’s latest research, the Indonesian market for professional skin care is posting 13% growth in 2013, emerging fast and creating a favorable environment for both foreign, well-known brands, as well as smaller, local ones.Continue reading
Tracing Your Style to Its Roots
Whether it’s The Pixie, The Bob, “The Rachel,” or even the Big Hair of the 1980s, they can all be traced back to the same roots: the scalp! Data from Kline PRO’s recent report shows that dollar share for the scalp care segment is growing. While this isn’t particularly “sexy” or earth-shattering news, it does indicate that the massive trend of hair oils a few seasons ago has had some lasting effects. It raised consumers’ consciousness about the importance of a healthy scalp and made a big enough impression to continue strengthening and growing the segment.Continue reading
Solid and Polished – the Auspicious Landscape of the Professional Nail Care Market
Given the maturity of the cosmetics industry, it’s challenging to find a segment that shows double-digit growth these days. A true gem was uncovered in Kline’s first edition of Professional Nail Care: Global Market Brief – a market estimated at nearly $1 billion in 2012 and posting a robust growth of over 25%, where developed markets, such as the United States, the United Kingdom, and Germany, highly contributed to driving this growth. Even more interesting is the recession-proof nature of this market.
Where did such explosive growth come from? How did it happen? The key factors fueling market gains are fashion trends and consumers’ need to indulge in an affordable luxury.Continue reading
Current Trends in the Nematicides Market Make it Ripe for Growth
The idea of a package of products used instead of methyl bromide has now taken hold and found acceptance. The traditional split between high cost, low acreage fumigants, and lower cost higher acreage contact nematicides has been altered by the relatively new nematicidal treatments of corn and soybeans. This fundamental change has blended nematicides and seed treatment, formerly separate segments, and provided major growth and a new awareness of seed treatment as standalone segment.
Nematicide seed treatments are expected to continue to be used on a spectrum of crops as long as market conditions justify the treatment.Continue reading
