Unique Scents and Attractive Designs Put the U.S. Home Fragrances Market in its Strongest Position
The U.S. home fragrances market registers the strongest growth since 2010, growing by over 3% in 2015. Accounting for over 50% of total market sales, the luxury segment registers an even stronger 5% increase, according to the just-published Home Fragrances: U.S. Market Analysis and Opportunities report. Flat to declining in previous years, the mass segment also registers the highest annual growth in the last five years.
Market dynamics consist of stiff competition among the large market players and emerging independent brands. While Bath & Body Works is one of the largest and fastest growing brands among prestige candles, smaller brands, such as Nest, RibbonWick, Dyptique, and Illume, among several others, are the ones igniting the market with the strongest, double-digit growth. Driven by a strong portfolio of seasonal or limited edition scents and vibrant new product activity, growth for luxury brands outpaces the overall category.Continue reading
Personalization and Social Media Drive Sales of U.S. Beauty Brands
The U.S. beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015.
Personalization starts at the product level when brands like Skin Inc., Lancôme, or Mix-o-logie offer their custom beauty regimens or scents, and continues through personalized products suggestions offered by beauty apps or targeted marketing messages through various social media platforms.Continue reading
Top 10 Factors Driving Growth of the Global At-home Beauty Devices Market in 2016
The market for at-home beauty devices continues to deliver as sales increase by 11.5% in 2015 to reach nearly $2 billion at the manufacturers’ level, according to Kline’s recently released Beauty Devices: Global Market Analysis and Opportunities report. That strong growth is also slated for 2016 as well.
What’s contributing to this fantastic growth? Below are the top 10 factors driving the markets around the globe.Continue reading
Are Retailers and Manufacturers Ready for the FDA’s New Authority over E-cigarettes?
In June 2009, the U.S. Congress passed the Family Smoking Prevention & Tobacco Control Act, which gave the U.S. Food & Drug Administration (FDA) authority to regulate the manufacturing, distribution, and marketing of tobacco products. On June 16, 2016, a new rule was passed extending the FDA’s regulatory authority to all tobacco products, including e-cigarettes, electronic nicotine delivery systems (ENDS), cigars, hookah products, pipe tobacco, nicotine gels, and dissolvables that were not previously under its authority. The new rule requires new health warnings, bans free samples, and limits youth access to tobacco products. The main goals of the new rule are:Continue reading
A Shining Star in the U.S. Professional Skin Care Market: SPF-based Sun Care Products
SPF-based sun care moisturizers are among the most dynamic products in the U.S. professional skin care market in 2015. Introduced by several leading manufacturers, SPF-based sun care products are driving market sales and outperforming the total market growth in 2015.
The rising skin cancer concerns and growing awareness regarding the damages of UV exposure are driving more consumers to include sun protection products in their daily regimen. As a result of this increased demand, as well as consumers’ growing need for quick and efficient skin care routines, marketers are increasingly providing solutions in the form of multi-benefit skin care products, which may hydrate and nourish the skin, provide anti-aging protection, and protect the skin from environmental pollution. These products, which are a crossover between skin care and sun care products, are becoming highly prevalent in the industry. According to our Professional Skin Care Global Series report, sales for sun care moisturizers account for almost one-third of the total take-home product sales and grow faster than any other product type, including specialty treatments and eye treatments. Medical care providers is the main distribution channel for sun care moisturizers, accounting for over half of the total sales.Continue reading
Erasing the Blind Spot of Specialty Retailing
The boutique retailer channel, also called freestanding stores or vertically-integrated retailers, has been one of the hottest channels in the beauty industry for more than a decade, but it is also one of the least tracked in terms of data coverage. Leveraging Kline’s long history of successfully monitoring the specialty stores channel through its Beauty Retailing report series, Kline has announced a new study, Boutique Beauty Retailers: Channel Analysis and Opportunities, which will offer in-depth insights into the channel. In the following interview, Carrie Mellage, Kline’s Vice President of Consumer Products Practice, gives her perspective on the freestanding store channel and what this new study will offer.Continue reading
Marketers Keep Home Fragrance Sales Upbeat
The U.S. home fragrances market records the highest annual growth in the last five years. Increasing by over 3% in 2015, this mature market is driven by leading brands like Yankee Candle and Bath & Body Works, as well as stiff competition—not only among the large market-movers, but also among the independent brands making their presence notable in the industry.
Luxury candles continue to show healthy gains in 2015, driven by the solid performance of premium brands, such as Nest, Virginia, BBW, and Illume, which help this segment shine. Attractive packaging plays a strong role in product presentation, and candles are offered in all types of eye-catching containers, shapes, and sizes, the driving force behind the category’s growth. Continue reading
Despite Projected Growth, Economic Conditions are Expected to Strain the Brazilian Finished Lubricants Market
Brazil’s total demand for consumer automotive lubricants is nearly 400 kilotonnes. Passenger car motor oil (PCMO) accounts for the majority of the total Brazilian market. Furthermore, there are nearly 40 million passenger cars and light commercial vehicles and over 14 million motorcycles in use in Brazil in 2015.
The PCMO demand profile in Brazil has changed in the last few years due to OEM recommendations. Lower multi-viscosity grades account for almost two-thirds of the total PCMO demand. Monogrades account for about 6% of the PCMO market. The leading grades consumed are 15W-40/15W-50, followed by 20W-40/20W-50. A new SAE 0W-20 grade was introduced in the market in 2013, mostly as a result of Honda’s change in factory- and service-fill oil specifications and recommendations, but volumes are low as of 2015.Continue reading
All Natural Products are Here to Stay
Now topping an estimated $36 billion at the manufacturers’ level and experiencing more than five consecutive years of double-digit growth, the natural beauty and personal care market is as vibrant as ever. Once thought of as a passing trend, the natural and organic movement has solidified itself an industry mainstay that gets stronger each year thanks to growing consumer demand and higher performance products.
Having natural ingredients alone used to be enough to satisfy the core natural user, but now that the trend has moved squarely into the mainstream, it’s more critical than ever that products deliver results. Continue reading
Makeup’s New Power Trends for 2016
In 2015, retail sales of makeup in the United States soared to $13.2 billion, which is the largest growth for the market since 2011. Our soon-to-be-published published edition of Cosmetics & Toiletries USA pinpoints that such stellar growth of the makeup market is partly attributed to viral trends initiated by celebrities and social media makeup artist influencers.
We recently attended The Makeup Show, a professional makeup artist event in New York City. This event solidified that the makeup industry continues to be shaken by social media makeup artists, as well as the alarming rate that trends go viral on the Internet. With the first half of 2016 quickly coming to an end, we wanted to take a look at the makeup trends we saw at the recent event, as well as well as other trends driving market growth in 2016.Continue reading
