How Home Fragrance Brands Are Growing Amid Market Softness
The $11 billion home fragrance market in the United States continues to evolve, with slight category softness—such as a 2.1% dip in candle retail sales—persisting,
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The $11 billion home fragrance market in the United States continues to evolve, with slight category softness—such as a 2.1% dip in candle retail sales—persisting,
While the home fragrance market has experienced a slowdown in recent years following the explosive candle boom of 2020 and 2021, it remains a highly
The home fragrances market slowed down in 2022 after recording nearly 17% growth the prior year, as stated in our soon-to-published report. The economic uncertainty
The holiday season is about to bring good tidings to the fragrance industry again.
The market for home fragrances sustained its momentum in 2021 growing by a whopping 16%. For the first half of 2022, substantial growth continued in
Legacy beauty brands such as Chanel, over the years, have been known to release home fragrance products during the holiday season. In 2022, these once
After outstanding double-digit growth in 2020, the home fragrances market is poised to continue outpacing its pre-pandemic performance, with all-channel retail sales anticipated to maintain strong growth in 2021, according to Kline’s recently published Home Fragrances USA. Candles will be
The pandemic ignited a renaissance for the home fragrance industry as consumers acquired a new appreciation for home scent while spending more time in their
Following a year of respectable performance in 2019 with 4.2% sales gains, the U.S. home fragrances market is poised to end the year with flat growth, which is considered an outstanding result in these
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here
