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Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs,
The U.S. home fragrances market outpaces the previous year’s growth in 2017, with Internet sales playing an important role in the market’s performance. The direct sales channel advances at a rate of 10% in 2017, while candle sales through the channel grow above the rate. “This market, especially the candles category, continues to perform well
From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show. Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent
Luxury players continue to win, moving the market forward with unique product designs and sophisticated fragrances. According to the recently published Home Fragrances: U.S. Market Analysis and Opportunities report, the mass trade class remains the key contributor of market sales while luxury players are expected to inch the segment out in 2017. Alternate channels of
Written by: Dana Kreutzer, Analyst, Consumer Products The home fragrances market is thriving, driven by new aesthetically pleasing products, personalization, natural ingredients, and, more importantly, the creation of new companies and multiple acquisitions in 2016. Newell Brands officially enters the market, with the completion of its merge with Jarden Corporation, the parent company of Yankee
The U.S. home fragrances market registers the strongest growth since 2010, growing by over 3% in 2015. Accounting for over 50% of total market sales, the luxury segment registers an even stronger 5% increase, according to the just-published Home Fragrances: U.S. Market Analysis and Opportunities report. Flat to declining in previous years, the mass segment
The U.S. home fragrances market records the highest annual growth in the last five years. Increasing by over 3% in 2015, this mature market is driven by leading brands like Yankee Candle and Bath & Body Works, as well as stiff competition—not only among the large market-movers, but also among the independent brands making their
In 2014, the U.S. home fragrances market records its highest growth in the past five years, backed by luxury candles, which collectively post a very healthy gain. The solid performance of premium brands such as Diptyque, LAFCO, Nest, or Votivo helps this segment shine, also driving the overall market’s growth. Recently released data from the
As the traditional post-Thanksgiving shopping rush commences on Black Friday, the new tradition for many savvy shoppers is to rush to their laptops, tablets, or smartphone and shop away today, on Cyber Monday. Many consumers will have most likely received special shopping invitations in advance with a “save the date” to get online savings for
Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring
