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Category: Beauty and Wellbeing

Beauty Devices: Key Areas That Marketers Are Expected to Develop in 2021

Beauty Tech: Back to Basics

The market for beauty devices is poised for another year of growth, with expected increases of mid-single digits in the United States and an even stronger double-digit rate in China. And while last year’s category gains were undoubtedly driven by the COVID-19 pandemic, sustainable growth seems likely. To boost sales even further, marketers are expected

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Beauty Indies China

China Winning in the Global Beauty Market; Indies Help Propel the Market

As much of the world continues to grapple with the effects of the COVID-19 pandemic, China has managed to quickly bounce back to a growth trajectory.   By the end of 2020, spending on fast-moving consumer goods in the region recovered spectacularly, with the second half of the year fully offsetting the negative impacts that COVID-19 had in the early months of 2020. China often counterbalanced record low annual results for multinational cosmetics groups. L’Oréal, for example, reported a sales

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Beauty Trend - Curly Perms

Perms Are Bouncing Back

Love it or hate it, genetics determine your natural hair. Still, some people want to switch up what nature gave them, and changing the texture is one way to do that.  In the ’80s, perms were popular, but they fell out of favor due to damage caused by the chemical procedure used to break hair bonds and change their structure. Perming even became a health concern for both consumers and stylists. Moreover, clients did not want to

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How are Retailers Supporting Black-Owned Beauty?

How are Retailers Supporting Black-Owned Beauty?

More and more retailers are joining the movement to help end racial injustice and discrimination. In June 2020, Sephora became the first major beauty retailer to take Aurora James’ 15% pledge, which calls on retailers to commit to a minimum of 15% of their shelf to Black-owned businesses. Some of the Black-owned brands already carried

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Holiday Foot Traffic, Beauty Retailer Tracking

Holiday Foot Traffic in Beauty Boutiques Down 45% in 2020

As the beauty industry approached its most important shopping season of the year, there was ambiguity regarding what the final picture would look like for single-brand retailers like Lush and Bath & Body Works, which are renowned for luring consumers with exclusive in-store experiences, desirable promotions, and giftable items. Now, after the holiday months, Kline’s analysis of foot traffic data from SafeGraph reveals that holiday foot traffic for this channel of

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Professional Hair Care Industry in the United States and Canada

Five Hot Spots to Watch in Salon Services

There’s no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are:    Waving Services (Yes, Perms!)  If you wait long

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Natural and Clean Beauty 2021

Clean Claims Resonate in 2020 and Help Propel Natural Personal Care Products Market

While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such

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Beauty Devices

Beauty Devices Bring Out the Inner Aesthetician in Consumers

Valued at approximately $2.5 billion at the retail sales level, the market for at-home beauty devices in the United States and China performed better in 2020 compared to 2019 despite the coronavirus pandemic. The combined markets experienced a slightly stronger growth at 12.2% in 2020 compared to 11.9% in 2019. Both these markets had similarities in terms of key

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Vegan Hair Care Products

Vegan Hair Care Products Make a Splash in the Professional Segment

The demand for vegan hair care products is stronger than ever, due primarily to an increase in awareness and consciousness about the ill-effects of animal derivatives like keratin, collagen, and glycerin, which are present in many hair care brands. Vegan products are comprised of natural ingredients, making them less harsh. In addition, they are cruelty-free,

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