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Category: Personal Care

Prestige Beauty Finding Meaning in Non-Traditional Channels

Prestige Beauty: Finding Meaning in Non-Traditional Channels

Prestige beauty brands like Clinique, Sunday Riley, and By Terry, have traditionally lived in high-end retail environments such as Bloomingdales, Nordstrom, and Sephora. Now, these brands are combining convenience, accessibility, and premium beauty in mainstream retail to reach today’s beauty consumer who is shopping cross channels more than ever before. This is especially beneficial for

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How Indie Brands Helped Power the Clean Beauty Market

How Indie Brands Helped Power the Clean Beauty Market

The market for clean beauty (or natural personal care products) rebounded strongly in 2021 – and our research shows that the increase was greatly due to indie beauty brands.  Compared to 2020, clean beauty saw a boost of 10% in 2021; several of the strongest gains upwards of 100% year-over-year growth were experienced by indies,

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These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts

Are these 3 Indie Beauty Brands the Next Billion-Dollar Buyouts?

Kline has identified three indie beauty brands that could be tomorrow’s billion-dollar buyouts — just as we did in past reports where we accurately predicted M&As.  “Glow Recipe, Ilia Beauty, and Prose have landed squarely on our radar,” says Karen Doskow, Kline’s Director of Consumer Products, “They may be small in terms of sales value, but these brands have

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Indie Beauty Brands in the Natural and Clean Beauty Space

Indie Brands to Watch in the Natural Beauty Space

As the world first entered coronavirus-related shutdowns in March 2020, natural beauty brands were suddenly tasked with offering two important points of differentiation: authenticity and the ability to pivot.   While conventional brands indeed managed to navigate the pandemic, indies were often the first to react to it. They shifted marketing campaigns, becoming more consumer-focused, personalized, and willing to consider consumer feedback. As a result, consumers gravitated toward these authentic and relatable companies, as shown in our recently published Natural and

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How are Retailers Supporting Black-Owned Beauty?

How are Retailers Supporting Black-Owned Beauty?

More and more retailers are joining the movement to help end racial injustice and discrimination. In June 2020, Sephora became the first major beauty retailer to take Aurora James’ 15% pledge, which calls on retailers to commit to a minimum of 15% of their shelf to Black-owned businesses. Some of the Black-owned brands already carried

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