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Category: Healthcare

Top Five Trends Defining the Beauty Nutrition Market

Beauty Inside Out: The Top Trends in Supplements

Beauty nutrition products continue to rise in popularity as consumers are exploring new ways to look and feel good, from the inside out. Such products have found homes in all channels of distribution—offline and online—in the United States, and their sales are projected to increase at a CAGR of 9% through 2025, according to our research.

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Healthcare and Wellness

Evolving Industry: Consumer Healthcare Categories Pivot Toward Wellness

The consumer self-care industry is shifting in the wake of the COVID-19 pandemic, with both consumers and retailers focusing on wellness.  According to the University of California, Davis, “Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness; it is a dynamic

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[INFOGRAPHIC] Consumer Healthcare Outlook 2021

As the COVID-19 pandemic continues to affect the world’s economies, some consumer healthcare categories are faring better than others. Timely updates from our KlinePULSE Consumer Healthcare Industry Trends: U.S. Annual Subscriptions Service provide research findings on noteworthy category developments.   One in-depth report examines the paradigm shift of consumer preference for disease prevention and maintaining wellness as opposed to disease treatment. The trend, which was emerging pre-COVID, has taken on

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Healthcare KlinePULSE Immune Support

Immune Support Has Been Accelerated by the Pandemic

While prevention and boosting immunity have always been important tools in self–care, since the COVID-19 pandemic started in the United States in March 2020, consumers have wholeheartedly embraced using various vitamins, minerals, herbs, and other products to ward off illness and help support their immune systems.  Immune support products can span multiple product types but typically include one or more of the following: 

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Personalization Trend Enters the Vitamin Market

Personalization Trend Enters the Vitamin Market

American consumers are increasingly using personalized subscription services for clothing, beauty products, and meal kits—plus vitamins and nutritional supplements. In a category worth more than $10 billion—with as much as 75% of the population regularly consuming supplements—the sheer number of available products and brands can be confusing. That’s why personalization makes sense, as it helps consumers navigate a somewhat perplexing category.   

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