TikTok’s Influence on K-Beauty: Product Formats and Brands Leading the Comeback
K-Beauty is experiencing a notable resurgence in the United States, with Kline + Company’s Trend Vitality Index showing a month-over-month growth of 6%. After a temporary decline in the early 2020s, driven by shifting consumer priorities toward wellness and DIY beauty care, the last three years have shown a steady increase in search trends for