A business thrives when it meets the evolving needs of its customers more effectively and profitably than its competitors. In today’s landscape, where digital disruption is blurring traditional industry lines and geopolitics is upending established beliefs, these needs are shifting faster than ever. Adding to the complexity is the fact that different strategic contexts demand tailored business strategies.
Kline + Company’s Advisory team assist beauty marketers, retailers, and financial institutions in navigating this dynamic environment through a range of services, including corporate and business unit strategies, mergers and acquisitions, and functional and brand strategies.
Develop strategies to invest in new products
Explore opportunities for market entry
Navigate M&A with commercial due diligence
Where to play, how to play, and how to win?
Brand Acquisition Support
Expanding through acquisitions requires a strategic approach. We collaborate with strategic and financial groups, as well as SMEs, to support their growth ambitions. Acting as an external corporate development team, we often guide our clients through the complexities of mergers and acquisitions, offering full commercial due diligence or acquisition support.
Client Result
Kline + Company’s assessment of a biotech-driven hair care brand with a presence in over 100 countries highlighted its market potential and strong brand perception, ensuring that the client had a clear understanding of the acquisition’s value.
Organic Growth Strategy Support
Organic growth is a key strategy for business expansion that Kline + Company supports. It focuses on acquiring new clients or expanding business with the existing ones, leveraging a company’s internal resources—such as skills, knowledge, experience, and relationships. Unlike strategies dependent on mergers or external investments, organic growth builds on a company’s existing strengths, enabling increased market share, revenue, operational efficiency, and customer satisfaction.
Client Result
Kline recently helped a client evaluate their current sales performance, identifying key strengths and challenges. This strategic assessment positioned the company for double-digit growth in its domestic market.
Distributor Mapping and Profiling
Understanding the distributor landscape is critical for brands seeking to expand their reach. Kline + Company supports clients by mapping and profiling distributors to uncover growth opportunities and competitive dynamics. Our work includes evaluating the role and trends of each distribution channel, from full-service and open-line distributors to retail and e-commerce, as well as profiling the leading players highlighting their strengths, geographic reach, and brand portfolios.
Client Result
Kline supported a global beauty player by mapping the U.S. hair appliance distribution landscape and profiling the top 20 distributors. The insights provided clarity on partner strengths and channel dynamics, enabling the client to refine its go-to-market strategy and strengthen its relationships with high-potential distributors.
Kline + Company’s Beauty team provided the strategic guidance we needed to move forward with confidence. Their insights were key in helping us navigate a complex landscape and define a clear path. Despite a tight timeline, the team showed a high level of commitment and invaluable expertise at every stage of the project.
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Market Insight Director, L’Oréal
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